Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 3, May 29, the 5th Science and Technology accessibility Development Conference (2023TADC) and the Fifth Lecture on the Rule of Law Hall of Barrier-free Environment was successfully held in Beijing Planning Exhibition Hall, which was sponsored by the National Barrier-free Environment Construction think-tank and hosted by Shenzhen Information accessibility Research Association. Representatives from all walks of life gathered together to share the innovative exploration in the field of scientific and technological accessibility and the practical experience of barrier-free work landing in all aspects of the scene.

The conference was guided by the Center for the Promotion of Barrier Culture of the China Association for the Promotion of the cause of the disabled and the United Nations Educational, Scientific and Cultural Organization (UNESCO). And China Volunteer Association for the disabled, Digital Aging and Information accessibility Alliance, China Association of the Blind, China Association of the Deaf, China Aging Industry Association, China Internet Society, China Information and accessibility Technology Research Center for the disabled, China Braille Publishing House, China Braille Library, W3C, Beijing Planning Exhibition Hall and other units And the support of Phoenix New Media, Phoenix Review, Information accessibility Joint Conference, Glory, T Ü V Rheinland, Douyin Group, WeiLiDai, Special Olympics, iFLYTEK hearing, China car Rental, Winona, Sky Patrol, eight Tang and other partners.

The conference also invited industry experts, university professors and corporate representatives from China Institute of Information and Communications, China Aging Industry Association, Tsinghua University, Beijing normal University, Beijing Union University, Glory, Microsoft (China), Tencent, iFLYTEK, T Ü V Rheinland, Color Planet, AgeClub, Alibaba Charitable Foundation, Amap and Ping an Bank.

Xu Yongmei, curator of the Beijing Planning and Exhibition Hall, who supported the conference, first delivered a welcome speech: "I hope this conference will enable more people to understand the latest achievements in the construction of China's barrier-free environment and walk into the beautiful vision outlined by scientific and technological accessibility." while promoting the legislation on the construction of barrier-free environment, we look forward to a more satisfactory friendly life of the whole age. "

Lu Shiming, member of the standing Committee of the National people's Congress and vice president of the China disabled Persons' Federation, delivered a speech at the meeting, saying: "accessibility is in the ascendant and has benefited all members of society. This has given us a better yearning and arduous tasks and challenges. It also makes colleagues engaged in the field of scientific and technological accessibility cherish this rare opportunity and be more brave in shouldering the responsibilities entrusted to us by society."

Lu Shiming, member of the standing Committee of the National people's Congress of ▲ and Vice President of the China disabled Persons Federation, delivered a speech at the conference by Professor Xia Zehan, Director and Representative of the UNESCO Representative Office in China: "in an increasingly digital society, the digital divide is a major obstacle to equality. We should take active action to enable people with disabilities to have an effective voice and participate in every stage of technology development, encourage the ICT industry to implement common design principles, and empower people with disabilities to shine in a more accessible digital world. "

Based on the joint meeting and promoting the high-quality development of the industry, at the TADC conference last year, the original Information accessibility products Alliance was formally upgraded to an Information accessibility Joint Conference, which promoted and promoted the construction of an information barrier-free environment in China with a new form of joint meeting partners. As the rotational general convener of the first joint meeting, Liu Hongyu, representative of Tencent Group and director of the Department of Marketing and Public Relations, summarized the work of the joint meeting over the past year. "We have received care and strong support from departments and leaders at all levels, and we are also moved by the participation, trust and contribution of colleagues in the industry and the public. Let us feel that the road is boundless, there is love in the world, and our way is not alone. The joint meeting will never forget its original ideals and aspirations, give full play to its advantages, influence and expertise, and advocate member units to rely on their strengths and continue to invest in barrier-free innovation in the face of complex scenarios and diverse needs. "

Prior to this, at the annual closing meeting of the Information accessibility Joint Conference on May 25, a general election of rotational convening units was held, and the Himalayas were elected as the new rotational general convening unit by a joint vote of member units.

At the conference, Liu Hongyu, director of the Marketing and Public Relations Department of Tencent Group, and Tu Kui, the second rotation convening unit on behalf of the Himalayan vice president, held a flag handing over ceremony. Tu Kui took over the flag of the rotation convening unit and said, "in the coming year, we look forward to working hand in hand with member units to do a good job in legislative support for barrier-free environment construction and jointly explore a bright future for barrier-free construction."

The flag handing-over ceremony of the first rotation convening unit of ▲ on behalf of Tencent Group and the second rotation convening unit on behalf of the Himalayas is the cornerstone of the sustainable development of barrier-free environment construction. In 2022, the Joint Conference on Information accessibility set up a database of accessible experts, inviting the first batch of 18 experts from different industries and positions, such as relevant guidance departments, scientific research institutions, industry associations and enterprises, to enter the store. and continue to attract barrier-free experts to the public. At the meeting Lu Shiming, member of the standing Committee of the National people's Congress and vice chairman of the China disabled Persons' Federation, is Lu Jun, deputy director of the Institute of Technical Standards of the China Academy of Information and Communications, Sun Yiping, deputy secretary-general of the accessibility Committee of the Chinese Architectural Society, Zheng Xuan, professor of the School of Special Education of Beijing normal University, Li Xianjing, professor of the School of Special Education of Beijing Union University, Li Linqing, founder of Obotec, Han Dongxue, founder of translation technology & barrier-free initiator of entertainment, Huang Gang, senior wireless technology expert on Alibaba Taobao, track and field cup, technical head of Ali Pictures, Xu Shili, head of MTGPA of Tencent Games CROS system, and Gu Haibo, head of barrier-free products of Tencent input Law Department, were awarded licenses by 10 expert representatives.

Lu Shiming, member of the standing Committee of the National people's Congress of ▲, awarded the license to the experts of the joint meeting (1)

Lu Shiming, member of the standing Committee of the National people's Congress of ▲, awarded the license to the experts of the joint meeting (2) from a diversified perspective, more barrier-free needs have been seen in recent years, with the continuous innovation of technology and the continuous development of complex and polymorphic digital scenes, the increasingly rich and urgent barrier-free needs have been fully released and attracted the attention of the industry. More and more enterprises perceive the demands of users, give full play to the unique advantages of industry resources and cutting-edge technology in the era of digital economy, cut in from a diversified perspective, and empower obstacle groups with science and technology.

Last year, the Marrakech Treaty was formally applied in China, and the barrier-free optimization of the content gradually received attention, and the production of easy-to-read information is an important embodiment of the barrier-free optimization of the content. Chen Lan, an accessibility expert from the expert Committee of the Shenzhen Information accessibility Research Association, interpreted the reference Guide to the simplified Chinese easy-to-read version jointly issued by the Special Olympic Organization and the Shenzhen Information accessibility Research Association. Chen Lan shared the relevant guidelines on how to make readable information and encouraged companies to try to make an easy-to-read version of the information to implement the "guide" into specific scenarios.

Chen Lan, an accessibility expert on the expert committee of ▲ Shenzhen Information accessibility Research Association, shared Kang Rong, vice president of Microsoft and chief operating officer of Microsoft Greater China, and shared Microsoft's ideas and practices in the field of accessibility in the past three decades: from Bill Gates' commitment in 1997 to Microsoft's commitment to deepen accessibility again in 2021; from the sticky keys provided by Windows in 1994 to how artificial intelligence technology can assist people with disabilities. From Microsoft itself to Microsoft, how to give power to developers and drive ecological partners to promote the development of barrier-free cause; from all aspects including product packaging to barrier-free experience, to provide diversified practical experience such as digital skills training for people with disabilities. In sharing, he said, "accessibility is not just for people with obstacles, but for all of us. A responsible AI must be a barrier-free AI."

Kang Rong, vice president of ▲ Microsoft and chief operating officer of Microsoft Greater China, aimed at how enterprises can sustainably invest in and promote barrier-free work. Xu Zhiyu, senior vice president of Glory Terminal Co., Ltd., combined with Glory's own development process and innovation practice, shared the glorious continuous R & D investment in the past two years, including the development of intelligent human-computer interaction system, and actively carry out obstacle user research. Invite people with disabilities to participate in product design and other work, constantly improve the basic product experience and services, and actively participate in the construction of barrier-free ecological environment, so that everyone can enjoy the convenience of digital life. "from reading aloud and geographical fences to offline subtitles with the best self-accuracy in the industry, Glory adheres to people-centered scientific and technological innovation, allowing everyone to share the fruits of scientific and technological development and create technology with temperature," he said.

Xu Zhiyu, Senior Vice President of ▲ Glory Terminal Co., Ltd., released the White Paper on Color Care in the dimension of caring for color vision impaired people. Yang Jiawei, Vice President of Electrical and Electronic products Services of T Ü V Rheinland Greater China, and shared T Ü V Rheinland's new color care certification system and color care program to help people with color vision disorders live and work more easily. He said, "I hope that through the color care project, we can provide optimization suggestions for the social public sign system in the future, and provide more refined guidance for employment."

Tang Sujun, founder of Color Planet, Vice President of Electronic and Electrical products Services of ▲ T Ü V Rheinland Greater China and director of the Global Sustainable Tourism Council (GSTC), jointly released the Chinese version of "White Paper on ESG and Disability related data" by Valuable 500, Allianz, London Stock Exchange Group, Tortoise Media, ESG (Environment, Society, Governance) Branch of China Enterprise Financial Management Association and Color Planet. Interpret the correlation between disability-related data and corporate ESG disclosure, as well as the five key performance indicators of disability-related data disclosure, and encourage to improve the inclusiveness of corporate culture.

Tang Sujun, founder of ▲ Color Planet and director of the Global Council for Sustainable Tourism (GSTC), is helping disabled people with undifferentiated employment dimensions. Yao Yao, secretary general of Alibaba Public Welfare Foundation, shared the experience from Alibaba: Alibaba Public Welfare Foundation has set up a disabled e-commerce job creation development fund to support disabled businesses to create jobs; ele.me provides employment opportunities for more than 3000 people with hearing impairment. "the cause of the disabled needs the common attention of the whole society," she said. "everyone will face temporary obstacles or aging obstacles, hoping to create a barrier-free development atmosphere in which everyone can participate and share."

Yao Yao, secretary general of ▲ Alibaba Public Welfare Foundation, revolves around the topic of "barrier-free future from multiple perspectives". The conference invited Lu Jun, deputy director of the Institute of Technical Standards of China Academy of Information and Communications, Professor of Beijing Union University & expert database expert of Information accessibility Joint meeting, WeBank and WeiLiDai, Xie Yuheng, head of barrier-free transformation project, and Fast Retailing (China) employee Relations & Corporate Culture Manager Yu Jun He held a round-table dialogue with Wu Liquan, a barrier-free expert from the expert Committee of Shenzhen Information accessibility Research Association.

At the round table, Lu Jun, deputy director of the Institute of Technical Standards of the China Academy of Information and Communications, said, "I hope that one day all the disabled and the elderly can travel freely. The concept of" barrier-free "has run through our daily applications and does not need to be put forward separately."

Li Xijing, a professor at Beijing Union University, said, "the concept of information accessibility needs an extension. In the process of information accessibility transformation, sometimes people tend to confuse information with carriers. The information itself is good, while carriers and symbols need to be optimized, or a more general design."

Xie Yuheng, director of the WeBank WeiLiDai accessibility project, said, "at present, our barrier-free services have covered two major customer groups: the hearing impaired and the visually impaired." as a digital bank, we believe that technology can make accessibility services more extensive and more available. "

Xie Yuheng, head of the ▲ WeBank WeiLiDai accessibility project, said: "Uniqlo China has started recruiting disabled employees since 2021, and now there are more than 70 hearing impaired partners working in stores. The company is committed to providing them with a harmonious and inclusive growth environment and fair and just promotion opportunities." In the future, we hope to continue to train them to become independent professionals. "

The theme round table of ▲ 's "accessibility Future from multiple Perspectives" will be the full scene of barrier-free landing, and all parties will play an important role in the promotion of mobile financial services as barrier-free work, which is closely related to everyone.

In response to the requirements of the country and the financial industry for the construction of barrier-free services, and to improve and guarantee the quality of the groups with obstacles to financial services, at the conference, a strategic cooperation was reached between Beijing National Financial Technology Certification Center Co., Ltd. and Shenzhen Liandi Information accessibility Co., Ltd., which will cooperate to promote the mobile financial barrier-free client software certification and implement the barrier-free transformation of mobile financial App through standard landing. Tang Hui, deputy general manager of Beijing National Financial Technology Certification Center Co., Ltd., said, "I hope that through the mobile financial barrier-free client software certification work, we can effectively improve the quality of financial App barrier-free services and really help disabled groups better enjoy financial services."

▲ Beijing National Financial Technology Certification Center Co., Ltd. and Shenzhen Lianchi Information accessibility Co., Ltd. reached a strategic cooperation and suitable aging scene in the financial field. Xie Juan, head of the Aging and accessibility Project of Ping an Bank, also said at the meeting: "in the past, the aging accessibility program was learning norms, borrowing components, and now it is establishing processes and R & D tools." In the future, the evolution from availability to ease of use to love will be realized in the form of standardized platforms and innovative content. "

Xie Juan, director of the aging and accessibility program of ▲ Ping an Bank, in the scene of artificial intelligence helping various types of obstacles, Wang Wei, vice president of iFLYTEK and general manager of Anhui Science and Technology, heard that artificial intelligence helped the hearing impaired groups communicate, provide hearing aids for the elderly, and provide rehabilitation training for the physically handicapped groups. She mentioned, "the significance of scientific and technological progress is to fight for those who cannot fight." Empower the technology of artificial intelligence to all aspects of life. The "hear the Voice of AI" charity project has donated a total of 81.4 million minutes of free professional services for people with hearing impairment for four consecutive years, and we look forward to and promise to continue this public welfare activity in the future. "

Wang Wei, vice president of ▲ iFLYTEK and general manager of Anhui Science and Technology, heard Wang Wei, general manager of science and technology, focus on how to promote barrier-free work sustainably. Tang Xiexin, general manager of social responsibility products of Douyin Group, shared: "it is very important to do a good job in the basic barrier-free experience and to adapt well to system-level screen reading applications on the App side. This process will face a lot of difficulties." Therefore, it is very important for enterprises to have the determination to invest in the long term. In addition, we invite real visually and hearing impaired users as test engineers to join the product development process and make suggestions for product improvement from the perspective of real users. This is the most important foundation.

Tang Xiexin, General Manager of Social responsibility products of ▲ Douyin Group, encourages the external packaging of food and drugs and other commodities to be equipped with Braille, large print and voice instructions, etc., for the convenience of members of society who have barrier-free needs. In the field of packaging design, skin care brand Winona has been providing Braille design for product packaging since 2012. "We are willing to continue to implement and advocate more social consumer products companies to participate in the continuous construction of Braille packaging," said Zhong Wei, director of public affairs at Bethany Group. "

Zhong Wei, public affairs director of ▲ Bettany Group, shared at the meeting: "We focus on making accessories for game consoles, create our own products for weak players, and polish the products for many rounds based on the real feedback from overseas users, hoping to help disabled users enjoy the fun of the game."

Under the barrier-free travel scene, Li Weiling, chief designer of ▲ eight Hall Technology, Amap senior wireless development expert Yang Tao shared a practical case of barrier-free map planning for wheelchair handicapped people. at present, the cumulative number of services has exceeded 2.3 million, including accessible bathrooms, elevators and rescue facilities for phone calls. Yang Tao said that in the future, he hopes to cover the whole country and meet a richer travel scene for users.

▲ Amap senior wireless development expert Yang Tao in the direction of aging work, the conference invited Yu Guihong, deputy director and secretary-general of the Senior Livable Health maintenance Committee of China Aging Industry Association, Zhong Fang, co-head of the Social Innovation and Sustainable Design Laboratory of the Academy of Fine Arts of Tsinghua University, Duan Mingjie, founder of AgeClub, Liu Xuexi, head of Ginkgo Space CMO & Industry and Research, and Zheng Liyi, head of Liandi Aging Industry and Research Center. We will conduct a round-table dialogue with the theme of "A comprehensive discussion on aging-friendly society, aging environment and services".

At the round table, Yu Guihong, deputy director and secretary-general of the China Association of Aging Industry Association, said, "in recent years, China's Health Commission is promoting the construction of friendly communities for the elderly. It includes seven aspects, such as home environment safety, transportation convenience, community service convenience, intelligent pension and so on. The China Association of Aging Industry is also promoting the construction of a livable environment for the elderly. In 2022, 10 standards were set up, including assessment standards for the elderly at home, design standards, accessories adaptation, intelligent pension product adaptation, furniture aging adaptation, and construction process control. All the compilation work has been completed and issued within this year. "

Zhong Fang, deputy director and secretary-general of the Senior Citizen Health maintenance Committee of ▲ China Aging Industry Association, said, "through our research, we have found that the big problem of suitable aging exists in the scene of the combination of virtual and physical environment, such as taxi hailing, travel, shopping and so on. This requires the participation of different forces, such as the community and scientific research institutions, in order to form a truly unimpeded aging environment. "

Duan Mingjie, founder of AgeClub, pointed out: "in the process of commercialization, if entrepreneurs do not have an advanced understanding of users and strong marketing ability, they will often fail in the process of marketization." Good public welfare coupled with commercial design is a way to promote aging products to go longer and have lasting vitality. In addition, with the development of artificial intelligence, there are huge opportunities in intelligent aids for the elderly industry. "

"in terms of old-age health management, the sports health management section for the middle-aged and elderly has a very huge market in China," said Liu Xuexi, head of Ginkgo Space CMO & Industry and Research. "We hope to solve the companionship service through offline space and build scenarios through social, sports and health intervention, and at the same time, online expansion of intelligent screening tools to serve the elderly at home."

▲ "Aging friendly Society" theme Round Table 2023 accessibility excellent case release Shenzhen Information accessibility Research Association has jointly launched the "accessible" information accessibility excellent case selection campaign with Phoenix New Media and Fangjia Evaluation for three consecutive years, which has established a representative and referential excellent case for barrier-free work in the industry, and inspired more enterprises and products to actively and continuously carry out barrier-free work. Promote the sustainable development of information barrier-free ecological construction.

The "2023 excellent cases of accessibility to Information" is divided into three categories: achievement influence, technological breakthrough and form innovation. This year, the judges still have a luxurious lineup, including Yang Yang, president of China Association for the Deaf, Li Jingjing, professor of special education school of Beijing Union University and director of computer science and technology for the deaf, and Zhou Jia, professor of management science and technology of Chongqing University & ITAP co-chairman of the International Conference on aged Science and Technology. Ran Ruoxi, head of W3CWeb accessibility Standards China, Ding Yao, Director of accessibility Research of Meta, Gao Zheng, MKTforGOOD CEO, Yan Shuo, Editor-in-Chief of Phoenix Review, Yang Hua, Secretary General of Shenzhen Information accessibility Research Association, and Chen Lan, accessibility expert Committee of Shenzhen Information accessibility Research Association.

At the scene of the conference, Wang Zhenyu, director of Phoenix New Media's lifestyle and director of Phoenix New Media's evaluation, delivered a speech on "accessible" information accessibility. He said, "in the information age, free and equal access to information is the basis for ensuring social equity. The Internet has changed the lives of thousands of people, including people with disabilities, the elderly and everyone who encounters situational and temporary obstacles. We need to make information accessible through scientific and technological means, so that anyone can have equal and convenient access to and use information in any scenario, so as to help vulnerable groups build a bridge to integrate into society and achieve self-reliance. "

A total of 34 cases were collected, including products, services, technology and other forms of cases, covering visual impairment, hearing impairment, physical disorders, speech disorders, the elderly and other types of disorders. In the end, six cases broke through the tight encirclement and won the "2023 excellent cases of accessibility and information accessibility". They are:

Excellent cases of achievement impact:

China Train 12306 Science and Technology Innovation Center-12306 helps disabled and elderly groups to travel conveniently

Special Olympic Organization (USA) Beijing Representative Office-reference Guide for simplified Chinese easy-to-read version

Yang Hua, secretary-general of ▲ Information accessibility Research Society, presented excellent cases of "results impact" and excellent cases of technological breakthroughs:

Xiaomi-sound matching donation project

Huawei-HarmonyOS 3 Technology accessibility solution

Wang Zhenyu, director of the lifestyle of ▲ Phoenix New Media and director of Phoenix New Media's evaluation, presented an excellent case of "technological breakthrough", an excellent case of formal innovation:

Exploration and attempt on the Popularization of just-in-time Design-Aging Design

Local Life Group-Gaud accessible Navigation

▲ Professor Li Xijing issued "excellent cases of formal Innovation" in this application, we selected 33 cases to be included in the "2023 Collection of accessible Information accessibility cases". You can follow the official account of "Information accessibility" and reply "2023 accessible" to get the download link.

Immersive barrier-free results gallery, all-round barrier-free participation experience in addition to the summit, the venue also builds an immersive barrier-free results gallery with the theme of "No hindrance to the whole scene towards a new journey". Share the excellent barrier-free cases of the past year to the audience, share cutting-edge technological achievements and innovative projects to the industry and the public, and promote in-depth exchanges and cross-border integration among industries.

In the results gallery, the conference showed excellent barrier-free project cases in three directions: achievement impact, technological breakthrough and form innovation in "2023 excellent cases of accessibility to information". It also shows 22 industry representative cases in the fields of financial accessibility, care for the elderly, job hunting, barrier-free input method, barrier-free courses, inclusive environment construction, etc., so as to provide valuable reference for practitioners.

▲ 2023TADC Conference accessibility Gallery site (1) it is worth mentioning that the mobile phone optimized by the Honor system was displayed on the site of the Congress accessibility gallery, and the visually impaired engineer conducted an interactive demonstration; at the same time, the eight halls also displayed barrier-free handles, rockers and other accessories designed for the physically handicapped.

▲ 2023TADC Conference accessibility Gallery site Picture (2) at this year's conference, barrier-free conference support has been continued. The venue, Beijing Planning Exhibition Hall, is equipped with barrier-free elevators, barrier-free toilets, barrier-free ramps and other basic barrier-free facilities. During the on-site participation process, the conference organized volunteers to pick up and guide handicapped users into the venue, providing barrier-free support throughout the process. During the conference, real-time subtitles (supported by iFLYTEK), sign language interpretation, simultaneous interpretation and other accessible support will be provided to hearing-impaired and visually impaired users to ensure that all guests and audiences have a good barrier-free experience and timely and convenient access to meeting information. Vice Chairman Lu Shiming also specially praised the barrier-free service of the conference.

▲ conference site accessibility meeting support so far, the Fifth Science and Technology accessibility Development Conference (2023TADC) and the fifth lecture on the rule of law in an accessible environment was successfully held. The wonderful sharing and collision of views from nearly 30 guests have brought forward-looking vision and open and shared experience reference for promoting the high-quality development of the industry. We look forward to working with our barrier-free industry partners to promote the process of barrier-free construction in China and bring benefits to all of us through science and technology.

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