Shulou(Shulou.com)11/24 Report--

In recent days, the two giants of the projector industry have been "at loggerheads" in the studio, causing public concern.

When comparing the video, the cause of the debate on Nuts & Polar Live is that bilibili UP @ Yes, you are right to compare Polar RS Pro 3 with Nuts N1 Ultra and BenQ i780. In the video, UP said that the contrast, color accuracy and HDR algorithm of Polaris are all very general. But the UP host also stated that this video is for him as an ordinary player to help you compare, not evaluate.

CTOnews.com noted that the Polar RS Pro 3 is a new flagship product launched by Polaroid this month, which is equipped with the third generation projection light source technology Dual Light super mixed light and Eagle-Eye Hawkeye hardware-level computational optics.

RS Pro 3, which has ultra-high brightness, ultra-high color gamut, ultra-high color accuracy and super-comfortable viewing experience, is priced at 9299 yuan, opened an appointment on May 10 and officially went on sale on May 30, according to Chi Mi officials.

From the point of view of pricing and configuration alone, "RS Pro 3" belongs to the high-end product line, and the official website is the first to launch this flagship new product.

The comparison video was then forwarded to moments by Will, chief product officer of Nut projection, and said: "if the so-called 'industry boss' does not use the real money given by users to promote innovation and progress after making the most profits in the industry, but uses shoddy cheap technology and money-burning marketing to reverse the industry, then the industry will not be far from death."

Although Wang Xiaoyi did not make it clear, both people in the industry and consumers speculated that the "industry boss" he was referring to was Ji Mi Technology. According to a report released in March by market research company IDC China, China's projector market shipped a total of 5.05 million units in 2022, ranking first among polar rice and nuts.

After that, the pictures posted on the Internet showed that a Chi-mi PR also responded in the moments, "seeing the screenshots and links you sent, I felt strange: in this age, there are still brand public relations trying to 'tear' porcelain marketing?" A comparative evaluation has not even appeared in the extreme rice products, and I don't know what the comparison is. It's impossible to judge! Chi Mi is a listed company, which publishes financial reports in compliance, and the number of sales expenses and R & D expenses is clear. If you have time to do this, you might as well do a good job in R & D, make a good product, and make the cake bigger together. "

Finally, the publicist said: "Thank you for your support. Chi Mi reserves the right to pursue the legal liability of relevant institutions and individuals."

After that, bilibili UP owner @ Yes, yes, he said that his comparison video was complained that it had been taken off the shelves. This has further aroused the attention of netizens.

The third of the industry fired shots at the industry boss and let a UP master video be locked, which caused a heated discussion in the industry for a time.

With the ferment of public opinion, on the evening of May 30, Jimi Technology, Nuts projection and the UP host jointly broadcast the "debate" in Phoenix New Media's science and technology studio.

At the beginning of the live broadcast, Nut projection CPO Wang Xiaoyi (Will) took the lead in asking questions about Chi Mi Technology from the aspects of publicity, good reviews, and suspected smear bad reviews.

Extreme rice technology in the press conference propaganda "trick", "pull step" trichromatic laser is a "pseudo technology."

The product evaluation rate and data performance of nut projection is better than that of extreme rice technology.

JD.com, there are a number of "consumers" to buy nuts N1 series after the return of poor reviews, showing that the receiving address is "extreme Rice Technology".

Guo Xueqing, head of public relations at Jimi Technology, also gave tit for tat, pointing out that Wang Shaoyi and UP owner @ Yes, there are questions about their views and questions:

"extreme Rice RS Pro 3" will not go on sale until May 30, and the UP owner did not get the machine at all, and did not compare it with the actual product, so the statement is not credible.

It is a fact that the tricolor laser technology used in nuts has speckle and color edge problems.

On the issue of poor comments on the return of JD.com mentioned by Wang Shaoyi, Ji Mi Guo Xueqing said, "I don't know the details, and I can't comment on the personal behavior of employees. We JD.com backstage also have a lot of invoices from Shenzhen Huole Technology (the main company of nut projection). Boss Wang can also check internally whether it is the company or personal behavior. After all, he has issued an invoice."

On the day of the live broadcast, Chi Mi Technology also said publicly: "it is not good to fight with words, but seeing is believing. Chi Mi will set up its own comparative test room for testing. Interested friends can come to Yibin Jimi Optoelectronics Industrial Park to have a field experience. You are welcome to contact us through Jimi's official Weibo."

At the beginning of the second cold winter, the pressure of competition in the industry has increased. Some netizens believe that the fundamental reason for the fierce word-of-mouth war between the two industry giants is the decline in shipments of DLP projectors this year, which has made life difficult for all companies, and the pressure of competition has doubled.

According to the latest data from RUNTO, a statistical agency, the sales volume of China's smart projection market was 2.53 billion yuan in the first quarter of 2023, down 4.3 per cent from a year earlier.

The DLP market continues to shrink, with sales falling sharply by 18%. The market share of online projectors has fallen below 30%. The differentiation of brand performance will eventually lead to market reshuffle and survival of the fittest.

As a result, some projector brands may fall this year and next, which leads to further competition among companies in the industry.

Three different technological routes cause manufacturers'"fire" although the "online debate" between polar rice and nuts has caused a great deal of controversy, the root cause of the debate is which of the two sides' different technological routes is better.

At present, there are three kinds of mainstream projectors on the market: light bulb light source, LED light source and laser light source.

The traditional bulb light source has high brightness, and the projected picture is relatively bright and transparent, but the fuselage is large and the bulb life is short, which often takes 5-7 years to change. Bulb projection generally makes more noise and requires higher heat dissipation capacity.

The brightness of LED light source is slightly lower, and the upper limit is 4000ANSI lumens, but it is small in size, long in life and relatively approachable in price, so it is very popular among consumers in recent years. At present, most of the mainstream projection products are LED light sources, such as polar rice, Dangbei and so on.

Laser light source is extremely bright, chromaticity purity and stable performance is also better, but the production cost is also high, resulting in the price is often more expensive. At present, the mainstream laser projector is trichromatic laser projection, because of the laser coherence, tricolor laser congenital speckle problem, that is, there will be ghosts on the screen. At present, Nuts and Hisense all take this route.

As to which technical route is the best, there is no final conclusion at present.

In 2021, the CCTV Science and Education Channel did a program in which Bi Yong, a researcher from the Institute of physical and Chemical Technology of the Chinese Academy of Sciences, and Chen Zheng, a physics teacher at Beijing Jiaotong University, were invited to demonstrate the advantages and disadvantages of laser display.

Experts believe that the current mainstream technological routes have both advantages and disadvantages, and no one can occupy an absolute advantage.

However, experts also said that the domestic laser industry and industrial chain has achieved global leadership, which is not easy, which is a commendable thing.

Zhu Shuqin, chief brand officer of Vidda of Hisense Group, said on moments that tricolor laser is a better display technology, which is also a solution that professional cinema chains around the world are upgrading.

However, because the upstream and downstream of the projector industry is too long, it is currently unable to achieve national production. For example, the DMD chip on the projector specially used to deal with anti-shake algorithm technology relies entirely on Texas Instruments in the United States.

Texas Instruments is the world's largest manufacturer of digital signal processors and analog circuit components, and its analog and digital signal processing technology has a monopoly position in the world. In terms of projector chips, all DLP projector manufacturers around the world are unable to bypass Texas Instruments' patented technology for the time being.

The tricolor laser projector has a variety of packaging structures, usually 28 red (14), green (7), blue (7), and the production of the packaging structure is also controlled by Japanese enterprises. At present, the light sources of laser projection are basically purchased from Nichia (Nippon Chemical), and Nichia will generally directly provide packaged components for downstream manufacturers.

The price of tricolor laser packages offered by Nichia is about $300, or about 2200 yuan, which has led to high prices for laser TVs and projectors.

Therefore, some experts believe that the urgent task is not to fight over the technical route, but to strive for comprehensive localization, reduce costs and avoid the risk of "getting stuck" in the future.

Source of reference:

Yeah, yo, that's right.-"Ayo" different light sources versus extreme rice rs pro3 vs. Nuts N1U Benji new machine i780 2 new machines personal experience sharing understanding projector issue 12

Mustang Finance-Nuts, Jumi live tearing technology route, "war of words" who can benefit?

CCTV-Science and Education Channel CCTV-10 "Perspective of New Technology"

Titanium Media-Texas Instruments with pricing Power has overturned the Projector Market in China

Loto Technology-the competitive intensity of China's intelligent projection market will increase sharply in 2023.

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