Shulou(Shulou.com)11/24 Report--

On June 2, with the increasing popularity of generative artificial intelligence, some people began to use this technology to make fake movies and trailers, which made actors in related characters very worried. Therefore, before artificial intelligence is widely used in the film industry, they hope to take a series of measures to protect their rights and interests.

The following is the translation:

Search YouTube for Wes Anderson, and you'll find that the distinctive director has made trailers for films such as Star Wars, Harry Potter and the Lord of the Rings, including big stars such as Bill Murray and Scarlett Johansson.

In fact, these trailers are generated using artificial intelligence.

With the help of artificial intelligence technology, those who do not have real actors and few resources can also make false movie trailers, which has caused a series of controversy. This issue will also be on the table when SAG-AFTRA plans to start labor negotiations with the Federation of Film and Television producers (AMPTP), which represents Disney, Netflix and other studios, on June 7.

Previously, artificial intelligence technology has led to disagreements between studios and striking screenwriters. Screenwriters want the industry to ensure that this emerging technology is not used to write screenplays.

Duncan Crabley-Ireland (Duncan Crabtree-Ireland), the chief negotiator for the US SAG-AFTRA, said he wanted to ensure that members could control how their "digital doubles" were used and that studios paid real actors appropriately.

"the actors' names, portraits, voices and roles are their capital," Crabley-Ireland said. "it's really unfair that the studios are trying to take advantage while the actors being used are not properly compensated."

People have used artificial intelligence to make a series of popular videos that are fake and real. Well-known Hollywood actors such as Tom Cruise (Tom Cruise) have become protagonists in many deeply forged videos. The client called the technology "scary", in part because the unauthorized videos could be distributed without the participation of actors.

Last November, OpenAI, an artificial intelligence start-up backed by Microsoft, launched ChatGPT, the fastest-growing application in history. Then, the global interest in generative artificial intelligence began to erupt. Regulators in the United States and Europe have asked for restrictions to prevent misinformation, bias, copyright infringement and privacy violations.

Actors and writers have also envisioned various scenarios in which artificial intelligence technology can be used in the film industry. For example, studios can try to use generative artificial intelligence to enrich existing material and generate new content, thereby reducing costs and increasing revenue. The technique has been used to erase marks in videos or to change mouth movements in dubbing programs to synchronize them with pronunciation.

Hollywood actor Leland Morrill said he was surrounded by cameras on the set and took pictures from all angles.

"with this type of technology, they can use you to do part of the work and then use artificial intelligence to make the rest of the character," Morrill said at a rally in Los Angeles. so we don't have to be on the set, and no one gets paid. "

Producer, screenwriter and former Family ties actor Justin Bateman (Justine Bateman), who has a degree in computer science, has been warning about artificial intelligence. The company can allow fans to make their own Star Wars movies for an extra fee, she said. Alternatively, the studio can extract clips from popular 1980s TV shows like "Family ties" and use artificial intelligence to generate a new season of episodes.

And some actors have signed agreements to determine the specific use of artificial intelligence technology.

In the upcoming film Raiders 5, 80-year-old movie star Harrison Ford looks 40 years younger. He revealed that Disney's Lucas Pictures used his facial photos from shooting the Raiders in the 1980s in the new film.

"this is great," Ford said in an interview, praising his young screen image.

James Earl Jones (James Earl Jones), 92, reportedly agreed to allow artificial intelligence to replicate the roar he dubbed Skywalker in Star Wars so that the character could survive. Artificial intelligence also helped Disney add the late Kelly Carrie Fisher to the 2019 film the rise of Skywalker.

Crabley Ireland (Crabtree-Ireland) of SAG-AFTRA of the United States says actors have different degrees of adaptation to the way artificial intelligence is used, which is why the principle of informed consent is advocated in negotiations with AMPTP.

AMPTP representatives did not comment on the position of using artificial intelligence in actor roles.

In negotiations with the WGA of the United States, AMPTP proposed to discuss this topic once a year, but the WGA of the United States believes that this is to avoid the issue. Since May 2, WGA in the United States has gone on strike to resolve the issues of artificial intelligence and compensation.

If the US SAG-AFTRA fails to reach an agreement on artificial intelligence and other issues, actors may also go on strike, which will put more pressure on studios. Before the negotiations began, the head of the SAG-AFTRA had asked members to authorize a strike to be called if necessary. The vote on the strike mandate will end next Monday.

Both organizations hope to have appropriate protective measures before artificial intelligence is widely used in the film industry.

Bateman, a former SAG-AFTRA board member, derided artificial intelligence as "automatic imitation", which could lead to the industry's future filled with old-fashioned entertainment of the past.

"I don't want to live in a world like that," Bateman said. "what's the next movie genre? what's the next music genre? if we all use artificial intelligence, you'll never see anything new."

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