Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 2, according to the official WeChat release of TechInsights, the quarterly research report on the technical services of TechInsights mobile phone components pointed out that the revenue of the Q1 global smartphone display panel market exceeded $9 billion in 2023 (CTOnews.com Note: currently about 63.9 billion yuan), down 12% from the same period last year. Shipments of smartphone display panels fell by 20% due to a decline in smartphone production.

The TechInsights report is as follows

OLED display panel

The OLED display panel segment accounts for nearly 80 per cent of the market's revenue and remains optimistic because of the strong adoption of key smartphone customer products. This is mainly due to increased competition from Chinese display panel suppliers, who have expanded their production capacity and improved the yield of flexible OLED. It promotes smartphone OEM manufacturers to update their product portfolios with OLED products to meet the needs of the end market.

LCD LCD panel

Earnings momentum in the LCD LCD panel segment continued to weaken, with revenue falling 42 per cent year-on-year in the quarter. Weak smartphone shipments have led to a drop in demand for LCD panels. In addition, customers' oversupply of LCD panel products reduced their order momentum in the quarter. Smartphone LCD LCD panel segment continues to account for the majority of shipments. However, this share has been declining over the past few quarters and is expected to fall below 50 per cent this year.

Competitive trends

Samsung Display dominates the market with 51 per cent of revenue, followed by BOE and Tianma Microelectronics. During the quarter, Samsung Display faced fierce competition in the market, causing it to lose customer orders for its main flagship and high-end smartphone products. The supplier has been influenced by the rise of Chinese display panel suppliers BOE and Tianma, which scored significant victories in the leading smartphone launches this quarter and provided flexible OLED panels with high-end specifications for Apple's iPhone 14 Series, OPPO Find XjingReno Series, realme GT Neo Series, one plus 11 Series, vivo X and V Series and Glory Magic Series. This boosted shipments of flexible OLED to more than 100 million Q1 in 2023, an increase of 18% year-on-year.

Main trend

The market share of flexible OLED exceeded 30%, while the market share of rigid OLED continued to decline.

The market share of panels over 6.5 inches exceeds 70%.

120Hz plays a leading role in panel refresh rate.

Full high definition (HD) panels have the largest share, while quadruple high definition (Quad HD) panels still have a low share, due to the stagnation of higher PPI panels.

Market share of LTPO panels is growing to more than 15 per cent

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