Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com news on June 2, Douyin official account released the latest norms on Douyin public welfare content governance, saying that "very few creators use the Internet platform to try to" help farmers "," help the poor "and" help the disabled ". By fabricating false scenes such as" living in poverty "and" dilapidated housing ", they carry out false" public welfare "behaviors such as" donation and assistance ", thus swindling traffic, money and love, thus causing bad influence." The new rules clearly require that "public welfare accounts shall not engage in profit-making activities such as live rewards and e-commerce sales."

CTOnews.com attached Douyin Commonweal content governance norms

Douyin encourages users to share the beauty and positive energy in life, and also hopes to protect the pure truth of public welfare. In order to prevent improper marketing of public welfare, spread false information, and strictly crack down on and control false "public welfare" behavior, Douyin updates the governance norms of public welfare content in accordance with the Charity Law, measures for the Administration of Internet Information Services and other relevant laws and regulations, as follows:

1. If the account initiates charitable fund-raising on the platform, the subject needs to hold the relevant qualifications and authenticate in accordance with the regulations; if the government, media and other accounts initiate charitable fund-raising on the platform, they need to hold the relevant qualifications or carry out jointly with qualified organizations.

two。 Accounts without the above qualifications shall not initiate charitable donations on the platform in any form, including but not limited to the use of e-commerce sales and other ways to raise donations in a disguised form.

3. Public welfare accounts shall not engage in profit-making activities such as live broadcast reward, e-commerce sales and so on.

4. It is strictly forbidden to win attention, cheat fans, cheat likes or make illegal profits on the grounds of public welfare. Such as publishing false information such as posing, "poor and miserable", exaggerating to highlight social and family contradictions, or with the help of the publication of "helping farmers", "helping the elderly", "helping the disabled", "helping the poor" and other contents to seek commercial realization.

5. Public welfare accounts authenticated in accordance with the regulations shall be operated independently by the applicant or individual, and shall not be operated by third-party MCN institutions or others.

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