Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Shadow Liuxiang for the delivery of the clues! the best part of the "618" Shopping Carnival came, and Xiaomi got good news frequently. At 8: 00 p.m. on May 31, after the official opening of Xiaomi 618, the total channel payment exceeded 1 billion yuan in 12 minutes, 3 billion yuan in 30 minutes in one hour, and 4.1 billion yuan in 4 hours. Judging from the sales results, Xiaomi "618" is off to a good start.

Redmi K60 got off to a good start and sold in the high-end market, Xiaomi 13 series stood firm in the high-end Android camp.

This time, the discount of Xiaomi mobile phone category is unprecedented, which is known as "618 most valuable mobile phones" Redmi K60, "3000 yuan universal Leica image flagship" Xiaomi 12s Pro, "the first price reduction" Xiaomi 13 series is the most eye-catching. With high word-of-mouth and favorable prices, Xiaomi set the champion of sales and sales of many platforms at the beginning of this 618, and consumers are enthusiastic about buying machines.

According to the list of e-commerce platforms, on the first day of a good start, Redmi K60 won the sales and sales of the two major e-commerce platforms Tmall and JD.com in the 2K-3K price segment. Not only that, Xiaomi was also the first seller of JD.com 's mobile phone brand on the day when he got off to a good start. Tmall ranked first in sales of Android phones in his first four hours of success, and won both sales and sales of Douyin e-commerce.

Redmi K60 can be called the most cost-effective performance king in this "618" mobile phone category. At the beginning of its launch, it was positioned as the "strongest standard version". Its performance configuration surpassed that of e-sports 's mobile phone, and its battery life exceeded the benchmark iPhone 14 Pro Max. The impressive sales figures further confirm the high reputation of Redmi K60.

Xiaomi high-end mobile phone "618" period is also popular, Xiaomi 13 series best-selling major e-commerce platforms, stand firm in the Android high-end camp. After Tmall opened the pre-sale, Xiaomi 13 ranked second in the "Tmall 61 Carnival Mobile phone pre-sale list" for many days in a row, while Xiaomi 13 and Xiaomi 13Pro ranked in the top three in the price range above 4000 yuan for many days in a row.

It is worth mentioning that as early as before the arrival of a good start, Xiaomi mobile phones reached the top of the sales list of JD.com and Tmall, the two major e-commerce platforms. In JD.com 618 mobile phone racing list, Xiaomi ranked first in pre-sale brand sales, while Redmi K60 and Redmi K60 Pro ranked top two in the pre-sale list. In Tmall 61 carnival mobile phone pre-sale list, Redmi K60, Xiaomi 13, Redmi Note 12 Turbo top three.

Won the first place in many categories of the whole platform, Xiaomi AIoT blossomed in an all-round way

Xiaomi AIoT products continue to sell well during the "618" period and become an indispensable member of many consumer shopping carts. After a successful opening at 8 p.m. on May 31, Xiaomi AIoT won the top two titles in both sales and sales in a short period of time.

Xiaomi intelligent home appliances strongly swept the top of all platforms. Taking air conditioners as an example, Xiaomi's payment in all channels exceeded 200 million yuan in just 20 minutes, and the cumulative sales of air conditioners in all channels broke through 400 million yuan in 2 hours after a good start. 4 hours after a good start, Mi Xinfeng air conditioners set a double champion in sales and sales in the category of JD.com fresh air cabinets. Mijia washing and drying all-in-one machine, in JD.com, Tmall two platforms of washing and drying integrated 10KG capacity section, to achieve sales, sales double champion. Xiaomi TV also performed strongly, with a good start of only 7 minutes, and the cumulative sales of TV categories through all channels have exceeded 100 million yuan.

Xiaomi flat plate with high-quality product power, gained a high market reputation, during the good start, become a best-selling single product. A good start only 4 hours, the Xiaomi Pad6 series, in JD.com, Tmall dual platform Android tablet category, set a sales volume, sales double champion. In addition to the above categories, Xiaomi household routers, air purifiers, intelligent speakers and other categories also occupy the top of the e-commerce platform, Xiaomi AIoT in this "618" full blossom, fruitful results.

Xiaomi has already built the world's leading consumer AIoT Internet of things platform, not only intelligent technology products cover all aspects of life, but also strong connectivity between products, excellent user intelligent life experience, and thus accumulated a huge user base. Xiaomi AIoT products swept the list of e-commerce platforms during the "618" period, proving once again that Xiaomi is the preferred brand of smart home.

The whole range of Xiaomi is in progress, Xiaomi 12s Pro flash down 900yuan.

Xiaomi made a good start to the support of excellent results, is the full category of sincerity to benefit consumers, product quality at the same time, the introduction of a good price. According to the promotion policy previously released by Xiaomi, this time Xiaomi ended up with 1.6 billion subsidies and launched special products under six major science and technology scenarios, with a wide variety of products and unprecedented promotion efforts, with a maximum drop of 3000 yuan.

In terms of mobile phones, Xiaomi's first flagship video phone with Leica, Xiaomi 12s Pro, has a direct flash drop of 900yuan. The Xiaomi 12s series is the first release of Xiaomi's image strategy upgrade, and it is also the first time that Xiaomi has realized the original Leica image experience on its mobile phone. Once launched, it has been favored by users and has been well-known as the flagship of 3000 yuan omnipotent image.

In addition, the annual video flagship Xiaomi 13 series also opened its first price reduction, with Xiaomi 13 dropping 300 yuan and Xiaomi 13 Pro 400 yuan.

Xiaomi AIoT category is also being promoted, including cultural images, home improvement, efficient office, video games, sports health, intelligent kitchen and other six major technology scenes, including products, all have varying degrees of discount. Among them, the smart wearable high-end category dropped significantly, from Xiaomi Buds 4 Pro to 200 yuan, and Xiaomi Watch S1 to 400 yuan. In the past two years, the popular Xiaomi flat panel series also gives a discount, the newly released millet flat 6 and millet flat 6Pro both offer a discount of 100 yuan.

Xiaomi smart home appliances with a strong momentum of development, this discount is unprecedented, including 700 yuan for air conditioners, 600 yuan for refrigerators and 500 yuan for washing machines. In recent years, Xiaomi intelligent home appliances have become a dark horse in the market, products are widely recognized, sales are growing rapidly, and users' reputation continues to improve.

For consumers who have a demand for new products, this "618" millet is worth buying. At the same time, while offering preferential prices, Xiaomi also has preferential activities such as MiCare 30% discount, 24 interest-free credit card installments and 299 yuan reduction from Xiaomi.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.