Shulou(Shulou.com)11/24 Report--

On the evening of June 1, Beijing time, Mark Zuckerberg, CEO of Meta, announced the launch of the company's latest generation of virtual reality (VR) Quest for $3499 ahead of Apple's WWDC conference.

In the fall of 2020, Meta launched Quest 2, which sells for $299. Quest 3, the successor to Quest 2, will go on sale this fall. Quest 3 has at least three cameras on the front, which may improve some of the perspective experience.

The launch of Quest 3 comes as Apple is expected to unveil its much-anticipated VR headline at the WWDC developer conference next week.

According to reports, Apple's headset is actually a "mixed reality" (MR) device that, in addition to supporting VR, will also integrate augmented reality (AR) technology, which can be used with hundreds of thousands of iPad apps and sells for at least $3000.

During the third quarter 2022 earnings call, Meta was the first to announce the release of Quest 3 this year. Meta said at the time that its revenue costs would increase, in part because the next generation of Quest headsets would be launched in 2023, resulting in higher hardware costs for its Reality Labs division.

The Reality Labs department mainly develops VR and AR technologies, the so-called "meta-universe" department. The division had revenue of $339 million and an operating loss of $3.99 billion in the first quarter of this year. Nonetheless, Meta continues to invest heavily in meta-universe.

Last July, Meta raised the price of the entry-level Quest 2 to $399 from $299 because of higher manufacturing and shipping costs. Quest 2 is mainly aimed at individual consumers, and in October last year, Meta launched a Quest Pro VR headset for business users.

The Quest Pro initially sold for $1499.99, but Meta cut the price of the device to $999.99 in March, while reducing the price of the high-end Quest 2 from $499.99 to $429.99.

VR's sales in the US in 2022 were $1.1 billion, down 2 per cent from a year earlier, according to NPD Group, a research firm. This shows that the technology is far from becoming a mainstream consumer electronics product.

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