Shulou(Shulou.com)11/24 Report--

On June 1, the first battle report of Glory 618 was released. According to the war report, from 8: 00 p.m. on May 31 to 0: 00 on June 1, Glory got off to a good start with full firepower in the first four hours of this year's 618: 00: 00: 00 on May 31: the platform-wide sales of products worth more than 4000 yuan of Glory mobile phones increased by 211% over the same period last year. Glorious mobile phones with a price range of 2500-4000 yuan increased 51% over the same period last year, and the overall performance was quite outstanding. After voluntary adjustment in the first quarter of this year, this Glory 618 got off to a good start, confirming what Honor CEO Zhao Ming said: glory as a whole is in a good state of recovery.

Comprehensive multi-category product performance, the first is the glory of mobile phone products in this promotion ushered in a comprehensive breakthrough, folding flagship glory Magic Vs won JD.com & Tmall dual platform folding screen single sales champion, glory Magic5 series won JD.com platform Android mobile phone unit sales champion of more than 4000 yuan, glory Magic5 Pro won Tmall platform Android mobile phone unit sales champion of 5000-6000 yuan. The just released Glory 90 series, which integrates zero-risk dimming eye protection screen, 200-megapixel photo camera and high-density super-capacity battery, has become the first choice for many consumers and won JD.com & Tmall & Douyin & Kuaishou platform 618 new product sales champion.

In addition to mobile phone products, Glory full scene products also won the first victory. Glory MagicBook X 16 Pro won JD.com 's 16-inch notebook sales & sales double champion, Glory MagicBook 14 2022 Ruilong won Tmall platform 3000-4000 yuan price segment single sales & sales double champion, Glory tablet 8 won JD.com & Tmall 1000-1500 yuan single product sales champion The Glory Watch GS 3i won the first place in the sales of single items in the 500RMB price segment of JD.com platform, and became a popular style item in their respective categories.

Behind the high-quality growth: the long-term technology strategy, defining the brand by product

Zhao Ming, Honor CEO, said at the launch of the Glory 90 series of new products not long ago that this year's 618 Glory team is well prepared both in terms of stock preparation and welfare policy, and it is believed that it will achieve very good results.

That's exactly what it is. As a former online king, Honor has had a brilliant performance in 618 over the years. After taking the initiative to adjust in the first quarter of this year, Glory has shown a new image, taking a more aggressive attitude against 618, not only full of welfare sincerity, but also popular styles one after another. with products and experiences of leading technology, outstanding quality and excellent performance, from 8 p.m. on May 31 to 0 o'clock on June 1, this 618 opened only 4 hours, with the joint efforts of flagship, mid-and high-end mobile phones and intelligent full-scene products. Won the champion of multi-platform, multi-category and multi-price segment.

Behind the high-quality growth is Glory's insistence on asset-heavy R & D and long-term investment in forward-looking technology, the long-term service of the folded flagship Glory Magic Vs, which is favored by consumers, the Qinghai Lake battery launched by the popular flagship Magic5 series, the self-developed RF enhancement chip, and the latest Glory 90 series of zero-risk dimming eye protection screen, which are all technological breakthroughs and experience innovations brought about under the technology strategy of Glory long-term Doctrine.

Always adhere to scientific and technological innovation and product quality, always pursue the ultimate user experience, and rise abruptly based on accumulated strength, which is also the key reason for the success of this year's 618 glory and a good start. Zhao Ming said: glory in the future will continue to firmly invest in R & D and product system, define brands by products, and give back to consumers with a more extreme innovation experience.

Glory 618 carnival continues: the welfare of 90 series new products is unprecedented, and the surprise subsidy of star products

At present, the Honor 618 event is in full swing, and the welfare of various platforms is full of sincerity and surprises: glory Mall and the major authorized e-commerce platforms specially offer super benefits such as a hundred-fold expansion of points, winning glory mobile phones on the spot, 10,000 yuan in red packets rain in the live studio, and interest-free up to 24 phases. For old users, Glory 618 also supports trade-in activities, up to a subsidy of 2023 yuan.

In addition, the latest blockbuster release of the new digital series Glory 90 series, you can enjoy 24 interest-free and good gifts, multiple rights and interests waiting for you to unlock. There are also popular flagship Honor Magic5 series, Glory X40 GT, Glory 80 GT and other mobile phone products surprise subsidies, limited time discount from 300 yuan. Glory MagicBook 14 Series 2023, Glory tablet V8 Pro and other full-scene devices also ushered in time-limited prices.

It can be said that the promotion of Honor 618 is intended to respond to consumers' trust and recognition of glory quality with full product matrix and sincere activities, and to meet their needs in an all-round way. so that every consumer can feel the ultimate experience brought about by the full outbreak of glory, innovation and technology.

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