Shulou(Shulou.com)11/24 Report--

At 8 p.m. on May 31, the sale of Tmall 618 officially began. In less than half an hour, Ms. Liu from Jiading District of Shanghai signed for the goods she bought at Tmall's flagship store. "the usual express delivery is usually delivered in about a day or two, but the express delivery during the promotion period can be faster than usual."

During Tmall's June 18 this year, Cainiao's domestic supply chain launched pre-sale night delivery services in places such as Beijing, Shanghai and Guangzhou. For some consumers in these cities, after paying the final payment at 8 p.m., Cainiao Direct delivery will be delivered between 20:30 and 22:00, bringing consumers the express service experience of "delivery as soon as you place an order that night".

Last year Tmall double 11, the rookie launched the first pre-sale extremely fast night pie pilot, Procter & Gamble participated in the night party in Guangzhou. During the 618 period this year, Cainiao launched the night delivery service for the second time and expanded the distribution scale, involving Procter & Gamble's oral care, women's care, personal care, liquid washing products, hair care and other products.

"pre-sale up to speed" is a rookie's innovation and upgrade of the logistics supply chain. During the promotion period, the rookie prepares the pre-sold order for production, and sinks the physical package to the nearest distribution or terminal site to the consumer in advance, and the payment is delivery and distribution. The "pre-sale express night delivery" service launched on May 31 means that after consumers have paid the final payment at 8: 00 p.m., the site will immediately deal with the parcels that have sunk to the site and, with the permission of consumers, complete the delivery before 22:00 in the evening.

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