Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of the clues of Xichang and Xiao Zhan-cut! CTOnews.com, June 1: 00 p.m. on May 31, Apple opened the first live broadcast of its official flagship store on Tmall. The one-hour live broadcast attracted nearly 1.3 million onlookers and 300000 likes, but the anchor only talked about products without goods.

The live broadcast is Apple's first attempt on an e-commerce platform in the world, but the page shows that it is not a live interactive broadcast, but a "recording". Four employees dressed in Apple blue overalls served as anchors to introduce to viewers the shooting, sports, sleep and other functions of Apple products such as iPhone14 and Apple Watch. Attracted nearly 1.3 million onlookers, but without any preferential activities or intention to bring goods, just introduced the functions and use of Apple products, I have to say that Apple's live broadcast is really different.

CTOnews.com noticed that there is a commodity link in the lower right corner of the live broadcast room, including 24 Apple products, including the iPhone14,iPhone 13tech Apple Watch,AirPods. Click on the details page, you can see that Apple shows the interest-free installment and coupon policy of various Apple Store products in Tmall 618, and says that it has prepared more than 550000 iPhone14 Pro / 14 Pro Max,19 more than 10,000 iPhone14 / iPhone14 Plus and more than 50,000 iPhone13/13 mini for the Tmall 618 discount event.

Viewers in the studio commented on whether there were any price cuts, raffles, gifts and other activities, but the anchors did not respond to this, nor did they disclose any exclusive offers. The live broadcast lasted an hour and ended before Tmall's 618 event began.

Apple's entry into the live broadcast may be to find new growth points and stimulate the Chinese market. Apple recently reported a decline in second-quarter sales and net income, as well as a slight decline in its business in China. IPad and Mac computer revenues fell 13 per cent and 31 per cent, respectively, while iPhone sales grew 1.5 per cent.

With the launch of the 618 event, some products in Apple Tmall's official flagship store can enjoy discount coupons. For example, consumers who buy iPhone14 pro can get two coupons totaling 1500 yuan. The 128g iPhone14 Pro coupon with the original price of 7999 yuan will cost 6499 yuan, while Apple Watch Series8 will reduce the price by 400 yuan.

According to the interface news report, learned from a third party that the live broadcast is expected to lead to sales of over 100 million.

Apple has not officially announced plans for the next live broadcast, and it is unclear whether more real official e-commerce live broadcasts will be launched in the future.

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