Shulou(Shulou.com)11/24 Report--

According to the official account information of "Alipay Open platform", the messaging capability of Alipay has been newly upgraded. After the upgrade, when merchants push messages to users through the "message box", they can mount Mini Program-related services. For example, hotels can recommend "online room selection" services in the payment or service messages pushed to users, and users can click to jump to the private domain Mini Program. In addition, merchants can more efficiently load coupons (including merchant coupons, payment coupons, group purchase coupons), member activities (courtesy of membership, regular customer activities), merchant groups and other private operation tools in the message. to meet the business demands of enhancing user precipitation, member customer access, and increasing the frequency of guest orders.

Data show that after the ability to load the message box into the group, the number of users of Alipay merchants in Shanxi Tangjiu convenience store increased by 219%.

It is understood that Alipay's home page "message box" is an important revisit operation position for merchants in payment Baoduan. At present, it can push order messages, payment messages, subscription messages and other information to users to achieve accurate access and efficient recall. With the message push as the starting point, Alipay message box aims to expand the business space for self-operation, such as joining the group, coupon marketing, Mini Program service recommendation and so on, by displaying more back-link capabilities while helping merchants send messages.

At present, Alipay message-related functions have fully covered all industries, merchants and service providers can directly configure and activate Alipay merchant platform (b.alipay) and Alipay service provider platform (p.alipay).

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