Shulou(Shulou.com)11/24 Report--

On May 28, the music competition live variety "Douyu University Music Festival" launched by Douyu, China's leading "diversified content platform with games as the core" officially came to an end. After intense and exciting online and offline selection, Douyu anchorman May Meimei, Xiao Xizhou, and the total score were exactly the same, breaking through the tight encirclement and ranking first in the individual race as a dark horse, while the team champion was successfully won by May Meimei, Xiao Xizhou, and Yang Cheng and Xie Linjun from Hubei second normal University. The anchorman Douyu sang his own voice with the college students, and the strong competed with each other. In this summer, there was a live broadcast event with a very musical atmosphere and interactive interest.

Hearing about youth and seeing the future, Douyu's college music festival releases the charm of summer music.

As a live broadcast variety show of Douyu's self-made music competition, "Douyu College Music Festival" makes full use of the interactive advantage of live broadcast, links platform anchors and college students, and takes half a month to carry out online qualifying competitions, college contestant trials and college music ceremonies, jointly creating a summer carnival with a very musical atmosphere.

During the online qualifying round, 64 Douyu anchors brought wonderful song performances in turn. After five days of intense online competition, ten anchors, such as Cool Kuu, Ro7, Shuaibao Serena, Caviar and so on, successfully conquered the water friends by singing. Then Douyu selected high-quality singers on campus in 5 colleges and universities in Wuhan, and 40 college students sang offline. Douyu game anchor female stream 66 partners beauty anchorman er minus eej connection to sit in the guest seat, bringing professional comments and warm encouragement to the students. The lively atmosphere at the scene even triggered bystanders to watch, which became a bright color on the summer streets of Wuhan. In the end, Sun Yuwei of Central China normal University, Xie Linjun of Hubei second normal University, and he Yu of Wuhan Communication Institute and other 10 students won places in the finals with wonderful performances.

On May 26, anchorman Douyu successfully reunited with college students to form five music teams singing offline to compete for the final championship. Around the finals stage, Douyu made full use of live broadcast technology and interactive advantages, not only gathered professional and mass judges to score at the scene, but also provided participation channels for the vast number of water lovers in the live studio, closely connecting music with the audience, and presented a "fighting fish-like ensemble" with a strong sense of interaction and participation for the public.

Douyu anchor May Meimei brought "Prose Poems written by my Father", Xiao Xizhou, "Man is" and other wonderful songs, and finally tied for the individual championship. Among the teams that won the team championship in the end, there were not only two anchors who won the individual championship, but also two university singers Yang Cheng and Xie Linjun from Hubei second normal University, and the strong singing voice helped the team win the team championship. The positive mental outlook and super singing strength of college students were fully demonstrated through the Douyu platform, and water lovers in the studio one after another brushed up bullet screens such as "666", "full marks" and "scalp numbness" to cheer for the contestants and push the live broadcast atmosphere to the best part.

It is worth mentioning that after the official schedule ended, the "Douyu University Music Festival" launched an extravaganza, inviting the champion team to Douyu headquarters in Wuhan to participate in "Super Street KTV", and conducted an "offline music battle" with Douyu employees to pass on the charm of music to more people.

In recent years, with self-made PGC content such as "Douyu College Music Festival" as the starting point, Douyu continues to cultivate the diversified content ecology with games as the core, and provides the public with a stage for self-presentation by paying attention to plain people with different identities such as college students, and actively explores the social value behind the live broadcast entertainment attribute.

Pay attention to social issues with high-quality content and actively explore more value of live broadcasting.

For a long time, Douyu has continuously planned and launched a wealth of high-quality live streaming activities, relying on live streaming, to provide users with multiple scenes to show their talents, express themselves, and communicate with each other. This "Douyu University Music Festival" has become an excellent stage for university students to show their musical talent and charm. Douyu will also donate money to Project Hope in the name of the champion, hoping to take high-quality live broadcast content as the carrier to explore the social value that live broadcast can carry.

In addition to the "Douyu College Music Festival", Douyu has launched a number of live activities focusing on college students, such as the series of "Youth planners" created by Zhang Xuefeng, a famous teacher for the postgraduate entrance examination, to provide young people with suggestions on educational growth, professional choice, career planning and so on. Douyu's famous game anchor Yinzi and the folk group "landlord's Cat" jointly participated in the summer song "one person, one graduation Song" brought by students from Zhongnan University of Economics and Law. In addition, Douyu also launched "annual sleep persuasion meeting" and other live activities focusing on young people's sleep health, working with guests in different fields, such as ace beauty anchor Luo Xin and Li Shengli, deputy chief physician of the Department of Neurology of the first people's Hospital in Nantong City, Jiangsu Province, to crack the "Sleep Code" with netizens.

The "PDD Song Club", which was recently named as "Music Ensemble of the year" by netizens, is popular, with real singers and young rookies gathering online, and classic and old songs and original songs performed in turn. Through the influence of head anchors and the pure form of live broadcast, it has brought more immersive and moving music space for the public. Douyu has accumulated rich production experience in the field of live music variety. A series of homemade sound ensembles such as "Street KTV", "get in the car", "good Voice without plug in", "Song Girl in the bathroom", "Street singing jianghu" and "Wave Concert" have not only brought richer music entertainment experience to platform users, but also provided a number of high-quality musicians with new exposure opportunities.

These live broadcast activities, planned by Douyu, on the one hand, gather platform resources to create a "diversified content ecology with games as the core", and on the other hand, through the guidance of head anchors, transmit positive energy in ways that young people like. In the future, Douyu will also continue to focus on live streaming, pay attention to more social issues through high-quality content, and create more social value.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.