Shulou(Shulou.com)11/24 Report--

Why did Nvidia stand out in the Red Sea market of graphics card chips in the 1990s? 3D, mine card, mobile framework, artificial intelligence, Lao Huang with Nvidia, step one by one tuyere, the last laugh.

On Saturday, Nvidia's market capitalization soared by more than $200 billion in just one day, shocked the U. S. stock market.

In a short moment, there was an AMD and two Intel.

The AIGC craze triggered by ChatGPT has made Nvidia make a lot of money.

At the COMPUTEX conference yesterday, Nvidia CEO Huang Renxun blew up with the super chip GH200, which shocked the world a little bit.

At the recent graduation ceremony of National Taiwan University, Huang Renxun predicted that in the next decade, our industry will use new AI computers to replace trillions of dollars worth of traditional computers.

The opportunity for the rebirth of the computer industry has really come.

Now, if Nvidia succeeds in breaking the trillion-dollar mark, it will become the seventh company in the United States to unlock this achievement after Meta, Amazon, Microsoft, Alphabet, Apple and Tesla.

Huang Renxun's net worth soared nearly $7 billion last week alone, according to the Bloomberg Billionaires Index.

So far this year, his net worth has increased by $21.1 billion, making him the 37th richest person in the world.

Huang Renxun, 60-year-old CEO of Nvidia, is a veritable winner in life.

From a "troubled teenager" who grew up in Taipei to CEO on the list of the richest people in the world. What is the life experience of Huang Renxun?

Huang Jen-hsun, who counterattacked and grew up in Taiwan Province, was not always a good boy.

Huang Renxun was born in Taipei in 1963.

At the age of nine, he went to the United States, and his father sent him and his brother to his uncle's house in Washington.

However, Huang Renxun's uncle was financially poor and could not raise two more children, so they had to send the two brothers to a rural boarding school in Kentucky.

In today's words, most of the students in this school are so-called "problem teenagers".

Huang Renxun says the school is more like a correctional home. The children inside carry knives with them, and some of them are covered with tattoos.

In such an environment, Huang Renxun also became infected with some bad habits. He would climb trees on the wall regardless of safety, steal food occasionally, and learn to smoke.

Fortunately, this kind of life did not last long.

Two years later, Huang Renxun's parents also came to the United States. Since then, Huang Renxun has been able to enter a regular school.

Although he went to the United States a long time ago, Huang Renxun, as a Chinese, retains the unique talents of the Chinese in many aspects.

For example: good at learning, like to play table tennis.

In school, he did very well by virtue of his strong learning ability. At the same time, he showed great strength in table tennis after class.

And Huang Renxun's level of table tennis is really not the kind of skill played by amateur groups, but the ability to become a professional player.

It is said that his best result in table tennis was the third place in American doubles at the age of 15.

Later, Huang Renxun's interest gradually became single-minded. He says he loves technology more.

After taking the high school entrance exam, he pulled away from the rest of his hobbies and entered Oregon State University, majoring in electronics.

He was only 16 years old that year.

In 1984, Huang Renxun graduated from Oregon State University. Then he entered Stanford University and got his master's degree.

Huang Renxun's continuous study in the field of electricity laid a solid foundation for him to start Nvidia.

Moreover, it is obvious that his two work experiences are also of great benefit to his personal promotion.

Huang Renxun worked at AMD for two years from 1983 to 1985. Then he worked at LSI Logic for another 8 years.

He left LSI Logic in 1993 and founded Nvidia.

Before the age of 30, when he wanted to own a company, where would Huang Renxun, who had just graduated from electronics, choose to go back to 1983?

Obviously, the best option for him is to find a relevant job in Silicon Valley.

At that time, Silicon Valley was not as prosperous as it is now, Intel and AMD, as we know them, were just two "offspring" of the semiconductor industry, and Microsoft was far from as strong as it is now.

Huang Renxun chose to join AMD and became a chip designer. In this position, his personal skills have been steadily improved.

Two years later, he moved to LSI Logic, also a chip company. The main business is not CPU, but tends to chip graphics processing.

However, the industry pattern at that time was dominated by a hundred schools of thought contending, unlike several enterprises monopolizing the industry now. In the early stage of the development of the industry, it is particularly important to find the right way and seize the opportunity.

During his stay in LSI Logic, Huang Renxun transferred from the design department to the sales department. He believes that this career change has laid the foundation for his own business in another way.

After all, starting a business involves not only making products, but also selling products, which is equally important. And his experience in the sales department taught him what customers really care about.

Huang Renxun once promised his wife that he would own a company before the age of 30, and he did.

At the end of 1992, two partners who had worked together brought Huang Renxun to Nvidia's start-up team.

Huang Renxun wanted to be technical and skillful. He said that he knew how to manage and talked about sales, so he was naturally elected to be president and CEO of Nvidia, and he has been holding these two positions until now.

In order to fulfill his promise to have his own company before the age of 30, he specially positioned his first day at Nvidia on February 17, 1993, which coincided with his 30th birthday.

You know, Huang Renxun was persuaded by analysts to quit at the beginning. 'The market has been in a mess before it even started, 'the analyst said.' there are about 30 companies working on it now, so you'd better stay out of it.

Nvidia, who went to work, took the lead in taking a different approach, choosing the square imaging technology that was not favored at the beginning, and paying more attention to the versatility of the chip.

However, things didn't always go well-the first product, NV1, was not successful and spent the first money raised by Nvidia.

Huang Renxun had no choice but to lay off some of his employees (in fact, to persuade them to quit) and promised to hire them back when the family became rich in the future.

At this point, the size of Nvidia has directly become the original 1/3.

At a critical moment of lack of money, a $7 million deposit from Sega really let Nvidia catch her breath.

In the end, Sega did not use Nvidia's products, but at least the 7 million allowed Nvidia to survive into the Win95 era.

It was also in the era of Win95 that Huang Renxun began to shine. This paper puts forward the famous Huang's law that the performance of graphics card chips doubles every six months.

On this road, Huang Renxun went further and further and launched one chip product after another with excellent performance.

At the end of 1999, Huang Renxun first launched a new architecture of the chip-GeForce256, taking the lead in bringing the chip industry into the GPU era.

Why is Huang Renxun the best CEO in the world? The GeForce 256GPU has achieved great success and has become the foundation of the entire GPU (graphics processing unit) product line.

Today, NVIDIA is already a leader in GPU design, with more than 80% of the stand-alone graphics card market.

Nvidia's products are also expanding into video games, professional visualization and the automotive industry, in which NVIDIA onboard computers have been used as the basis for self-driving cars.

Gamers have been shouting "AMD" for so many years. YES! In the end, I had to obediently hand over the money to Boss Huang and change it for a freshly baked GeForce card.

In the face of such huge industry opportunities as virtual currency, meta-universe and AI, NVIDIA led by Huang Renxun has not missed any wave, constantly moving from one tuyere to the next bigger tuyere.

As the planner and leader of the enterprise's direction, he can be said to be the most successful technology enterprise CEO in recent years based on his judgment of the industry and the future technology trend.

With the soaring stock price of Invida, Huang Renxun has attracted more and more media attention.

Interestingly, the head of the new trillion-yuan market capitalization giant was photographed by netizens recently walking leisurely in the night market in Taiwan with plastic bags.

And the news that mistakenly entered the female anchor last year was suddenly forwarded on the Internet.

At that time, Taiwan was holding an e-sports event. Outside the venue, two anchor girls put up two microphones on the street and sang songs live.

Just when they didn't know what to sing and asked netizens for advice, there was a low-key passer-by behind the camera.

At this time, a famous leather man came in from the left side of the camera and asked, "is someone really watching now?"

Interestingly, Lao Huang had planned to leave the camera and listen to music silently, but at the invitation of his sister, he stayed in the middle of the camera and swayed with the rhythm.

After returning home, as soon as the two singers went to the forum, they found out who the man in leather was at that time.

In this regard, some netizens said that if this is recognized on the spot, it is not too much for Lao Huang to reward a graphics card.

Speech at National Taiwan University: unknown persistence A few days ago, Lao Huang, as a guest speaker, shared with Taiwan college students that he and Yingweida had encountered three setbacks and difficulties along the way.

It can be said that how to deal with failures and setbacks is the key to keeping Nvidia alive and growing from an ordinary technology company to a great company leading technological innovation.

Lao Huang gave three suggestions to the audience in his speech, and the future winners will quickly write it down:

First, "honestly face your mistakes and humbly ask for help" is the most difficult for smart and successful people to learn. Lao Huang founded NVIDIA, created accelerated computing technology, and won a contract with SEGA to build game consoles in the early years.

However, because of the conflict between the technical line and Microsoft, after a year of development, NVIDIA will face the fate of bankruptcy anyway.

Lao Huang contacted the chairman of SEGA and explained the mistake to him, but still proposed that SEGA should pay the fee in full, otherwise NVIDIA would not be able to continue to operate.

But to Lao Huang's surprise, he agreed. SEGA's understanding and generosity made Lao Huang's company live an extra 3 months.

During that time, NVIDIA developed Riva 128.

Just when the company was almost out of money, Riva 128 rocked the burgeoning 3D market, bringing NVIDIA to the spotlight and saving the company.

Second, the arduous process of pursuing the vision and shaping the character of success in 2007, NVIDIA announced CUDA GPU accelerated computing technology. Their hope is to make CUDA a software design model that can improve the performance of application software in scientific computing, physical simulation and image processing.

Creating a completely new computational model is very difficult and rare in history.

Since IBM System360, the computing model of CPU has been the standard for 60 years.

CUDA requires developers to write applications and demonstrate the advantages of GPU; developers need a large user base; and a large CUDA user base requires someone on the market to buy new applications.

Therefore, in order to solve the problem of chicken or egg first. NVIDIA takes advantage of the huge game market behind the game graphics card GPU GeForce to build a user base.

But the cost of CUDA is very high, and NVIDIA's profits have been hit hard over the years, with a market capitalization of only around $1 billion.

Years of sluggish performance have made shareholders sceptical of CUDA and want to focus on improving profitability.

But Lao Huang persisted, believing that the era of accelerating computing would come.

NVIDIA created a conference called GTC and spared no effort to promote CUDA technology around the world.

Then a large number of applications such as CT reconstruction, molecular dynamics, particle physics, fluid dynamics and image processing began to appear, and our developers wrote algorithms and accelerated the computing speed of the chip.

Years later, the AI revolution began, and NVIDIA became the driving engine.

NVIDIA invented CUDA for AI, a journey that forged the company's character, endured pain and suffering, and was a must in the pursuit of the vision.

And the accumulation of years of CUDA ecology has also become the deepest moat of NVIDIA, protecting the market capitalization of trillions of dollars.

Third, learning to give up is the key to success. In 2010, Google turned Android into a platform for great graphics.

The excellent computing ability of NVIDIA makes NVIDIA a good partner of Android system.

NVIDIA was a success and its share price soared, but competitors quickly poured in.

Because of the huge mobile phone market, we can seize the market share.

However, NVIDIA made a difficult decision to abandon the market.

Because NVIDIA's mission is to create computers that can solve "problems that ordinary computers cannot solve", we should focus on our vision and make our unique contribution.

Giving up paid off by creating a new market for robotics, with neural network processors and a security architecture that runs AI algorithms.

At that time, it was a market of unknown size.

Withdrawing from the huge mobile phone market and creating a brand new market that does not know the size of the market has become the key to Nvidia's success.

Lao Huang said in his speech that "retreat" is not easy for people as smart and successful as you are.

However, strategic retreat, sacrifice, and decision to give up what is the core of success is very critical.

Reference:

Https://www.businessinsider.com/nvidia-jensen-huang-chipmaker-cofounder-ceo-wealth-net-worth-ai-2023-5#nvidia-ceo-and-cofounder-jensen-huangs-fortune-soared-by-almost-7-billion-billion-last-week-to-hit-nearly-35-billion-1

Https://www.forbes.com.au/news/billionaires/the-billionaire-behind-nvidia-just-got-10-billion-richer-in-one-day-thanks-to-ai/

This article comes from the official account of Wechat: Xin Zhiyuan (ID:AI_era)

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