Shulou(Shulou.com)11/24 Report--

On May 30, the launching ceremony of the 2023 China Wildlife Image Annual Competition sponsored by China National Geographic was held in Shenzhen. Snapdragon became the exclusive imaging technology partner of the competition for the fourth year in a row, highlighting Snapdragon's unremitting efforts in using mobile technology innovation to empower wildlife image development and natural ecological protection. Don McGuire, senior vice president and chief marketing officer of Qualcomm, Hou Mingjuan, global vice president of Qualcomm, Li Shuanke, president and editor-in-chief of China National Geographic, Xu Guang, chairman of China Environmental Protection Foundation, Wen Zhong, party member and deputy director of Shenzhen Ecological Environment Bureau, and Xi Zhinong, a famous international wildlife photographer, attended the launching ceremony. Witness the 2023 China Wildlife Image Annual Competition opens a new chapter, so that more people can use cutting-edge mobile technology to explore nature, record nature, protect nature, and use the power of science and technology to transfer the power of life.

Launching ceremony of 2023 China Wildlife Image Annual Competition

(guests from left to right: Xi Zhinong, a famous international wildlife photographer, Hou Mingjuan, global vice president of Qualcomm, Mo Kedong, senior vice president and chief marketing officer of Qualcomm, Li Shuanke, president and editor-in-chief of China National Geographic magazine, Xu Guang, chairman of China Environmental Protection Foundation, Wen Zhong, party member and deputy director of Shenzhen Ecological Environment Bureau)

Powerful technology and ecological blessing, Snapdragon helps to explore more possibilities of natural ecological protection.

From 2020 to the present, Snapdragon, as an exclusive imaging technology partner, has witnessed the rapid development of China Wildlife Image Annual Competition from germination to growth. As an important part of the launch of the annual competition over the years, Snapdragon has used Snapdragon mobile phone to shoot promotional videos of the annual competition with China National Geographic for four consecutive years, constantly applying Snapdragon's latest cutting-edge mobile technology to professional wildlife video shooting and production, exploring and transforming the possibility of professional content creation, bringing many surprises to the annual competition every year. This year, China National Geographic once again joined hands with Snapdragon to go deep into Motuo to shoot the "Motuo Secret" promotional film for the China Wildlife Image Annual Competition, further making use of Snapdragon's powerful technological ecology, not only applying the latest mobile imaging technology to shooting, Snapdragon's empowered mobile intelligent devices will also participate throughout the process, providing more possibilities for the technical application of wildlife image creation.

Not only that, for the first time, the two sides also focused on the more in-depth and complex relationship between man and nature, applied Snapdragon's technology to natural science investigation, and joined hands to make use of the powerful intelligent terminal ecology empowered by Snapdragon mobile technology. explore the symbiotic relationship between man and nature, and further awaken the attention and understanding of biodiversity conservation from all walks of life. Li Shuanke, president and editor-in-chief of China National Geographic magazine, said at the launching ceremony, "the 2023 China Wildlife Image Annual Competition will gallop in the imagination space brought by cutting-edge science and technology, and continue to expand the content dimension of the annual competition. Explore more possibilities for the integration of science and art. This year, we will join hands with Snapdragon, go deep into the unreached territory with scientists, and re-understand the relationship between man and nature. We have witnessed a small step in mobile image technology, from enabling image recording to assisting scientific research and nature conservation, as well as a big step in the practice of new technology. "

Li Shuanke, president and editor-in-chief of China National Geographic

Deep ploughing mobile image innovation, Snapdragon continues to change professional wildlife image shooting

Snapdragon Mobile platform embodies decades of research and development investment of Qualcomm in the field of mobile computing, and continuously improves the professional image shooting capability of smartphones by virtue of many first-created image technologies on mobile devices, including 200-megapixel photo shooting, 8K video shooting, 18-bit ISP, 4K HDR computing photography, etc. These image technology innovations have been widely used in wildlife photography in Chinese wildlife imaging competitions in the past, helping professional photographers and photographers to shoot professional quality images more easily under a rich variety of natural scenes. for example, through low-light photography technology to clearly show the mysterious and dark underground caves and the undersea world. Use 8K video to show smart moments of rare wild animals such as giant pandas, Tibetan foxes and golden monkeys, use three ISP to record natural scenery from more perspectives, capture the moments of animals hunting and fighting through ultra-high-definition slow lens, and accommodate broader mountains and rivers through an undistorted wide-angle lens.

Snapdragon's innovation in mobile imaging technology has never stopped. With the first cognitive ISP, the latest second-generation Snapdragon 8 mobile platform gives full play to Snapdragon's powerful terminal-side AI capability, bringing more possibilities for professional wildlife shooting in the future. In the promotional film "Mojie Secret Land" of the China Wildlife Image Annual Competition, the smartphone equipped with the second generation Snapdragon 8 realizes the automatic enhancement of photos and videos through real-time semantic segmentation with the help of cognitive ISP, and uses AI technology to perceive different components of the situational picture for independent optimization, so that each detail can be customized to optimize the professional image, stereoscopically presenting the most complete and rich mountain vertical natural belt ink removal in the world. Make the pictures of different wildlife more vivid and full of personality. The state-of-the-art mobile imaging technology brought by the second generation Snapdragon 8 has enabled Android's flagship smartphone in 2023 to create a rich and innovative imaging experience, making this year's handset competition even more anticipated.

The power of science and technology has been transformed into the power of life, awakening the consciousness of ecological protection in the hearts of more people.

With the support of Snapdragon technology, the annual competition has set up mobile phones since its inception, which is also an example of the original intention of the two sides to practice the cooperation of "using the power of science and technology to transmit the power of life." Mo Kedong, senior vice president and chief marketing officer of Qualcomm, said at the launch ceremony, "the development of Snapdragon imaging technology has enriched the way of shooting photos and videos, and photographers can now capture the wonderful moments of nature anytime, anywhere." not only that, but also let every ordinary person, whether have professional ability or not, can enjoy the fun of natural photography. " He also sent an invitation to enthusiasts who love Snapdragon technology around the world, encouraging everyone to pick up a small mobile phone to record the beauty of nature and use the power of technology to convey the power of life.

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm

From May 20 to June 20, an exhibition of classic works of the Symbiosis China Wildlife Image Annual Competition was also held in Shenzhen, showing 96318 entries from previous competitions. and 60 excellent works selected by Zhen from the previous cooperation between China National Geographic and Snapdragon, including a number of excellent Snapdragon mobile photography works. The exhibition also set up the Snapdragon Immersion Hall and the VR experience area, so that the audience can fully experience the many changes and support brought about by science and technology for nature image recording and nature conservation.

"symbiotic Land" China Wildlife Image Annual Competition Classic Exhibition

The long-term cooperation between Snapdragon and China National Geographic has accumulated fruitful results in promoting nature conservation, constantly transforming the power of science and technology into a nature conservation force for sustainable development, and producing international influence. has attracted the world's attention to China's wildlife diversity. At the end of 2022, the second phase of the 15th Conference of the parties to the United Nations Convention on Biological Diversity was held in Montreal, and the China Wildlife Image Annual Competition, on behalf of Chinese non-governmental forces, was invited to attend the meeting. Excellent cases of biodiversity conservation in China were shown to the world. Among them, the documentary "our Plant Friends", shot on a mobile phone equipped with Snapdragon Mobile platform, was first released at the conference, reflecting the new possibility of mutual promotion between mobile technology and nature conservation. Snapdragon's technological innovation has not only led the development of the mobile industry, but also created changes in thousands of industries, becoming the driving force to promote social progress and development.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.