Shulou(Shulou.com)11/24 Report--

CTOnews.com May 30 news, yesterday CCTV Finance exposed some live rooms using AI face-changing technology, posing as stars for live broadcast with goods. It is reported that this AI face-changing technology can be completed in a few hours, you can buy a real-time face-changing model for only 35000 yuan, you can replace the material at will, and AI can change the face in real time, which is suitable for all major live streaming platforms.

Industry insiders pointed out that digital live broadcast is a new trend in the industry, but the R & D investment is relatively large, so AI face-changing has become a "replacement" for digital anchors. However, such acts may be suspected of fraud and infringement. According to the regulations on the Management of Deep Synthesis of Internet Information Services implemented in January this year, when using AI face-changing technology or synthetic voice services, they should be marked to avoid public confusion. In addition, the use of live video of the portrait without the consent of the star may infringe upon the portrait and privacy of the star.

Legal sources said that the use of AI face-changing technology for live streaming of goods is deliberately telling consumers the false situation or deliberately concealing the true situation, which has constituted fraud. At the same time, it also constitutes an infringement on the portrait rights and privacy rights of stars. It is suggested that consumers should be rational when watching the live broadcast, do not believe false propaganda, and avoid being deceived.

CTOnews.com noticed that in March this year, special effects artists on a short video platform changed the hero's face into his own, synthesized images of kissing female stars, and sold the "AI face-changing tutorial" on the Internet, which also caused controversy among netizens.

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