Shulou(Shulou.com)11/24 Report--

According to the news on May 30, "for the current overall market environment, the smartphone market will be about 270 million in 2022 and around 260 million in 2023, which will change, but not much." Zhao Ming, Honor CEO, yesterday made a research judgment on the shipments of China's smartphone market in 2023.

"in such a huge market, there is still a lot of room for various brands and manufacturers. Glory in 2023 is still a positive offensive trend, we will adhere to a high proportion of R & D investment, this is the right, good, positive development strategy and path." In a group interview after the Honor 90 series press conference, Zhao Ming shared his views on the smartphone market shipments, Glory overseas strategic layout, self-research chips and other hot spots.

According to Zhao Ming, Glory will increase its R & D investment in the counter-cycle, and it is estimated that this year's R & D investment will remain at 10%. At the same time, Glory will also increase the layout of retail stores in the market system this year. "in Zhejiang this year, we have opened more than 20 stores in a month or two, and now there are many in each province."

When the growth rate of China's mobile phone market slows down, China's mainstream mobile phone manufacturers have chosen to go out to sea. Zhao Ming said that overseas, Glory has also made a big breakthrough this year. "[this year] at the end of May or early June, our global market shipments will be able to exceed the whole of last year, growing very fast."

When talking about Glory's overseas market layout, Zhao Ming recalled that he has been firmly developing overseas markets since Glory Independence, and that embracing globalization is the cornerstone of development. From the initial lack of products to be sold, the initial layout of the overseas market has been completed. Zhao Ming said in an interview that 2022 is the first year for Glory to enter the overseas market, and 2023 is the first year to enter the European market.

Zhao Ming said in March this year, Glory has accelerated its entry into the European market, using high-end mobile phone products to compete with Apple, Samsung and other manufacturers. Looking ahead to 2023, the company aims to double Glory mobile phone shipments in overseas markets compared with the same period last year.

On May 12, OPPO said that OPPO decided to shut down its ZEKU business immediately because of business considerations. The move has aroused widespread concern in the market about chips developed by mobile phone manufacturers.

When talking about Glory Chip, Zhao Ming said that self-research chip glory will certainly formulate a chip strategy according to needs, neither blindly optimistic nor improperly belittling himself. Glory holds a global and open mind. According to the needs of the product definition, we choose whether to self-research or select a third-party chip to maintain the best competitiveness of the product. "We don't worry about whether a chip is self-developed or not. when we should sell it, whether it is an ISP chip or a communication RF chip, it is very good in the product experience, and we will have a lot of such choices in the future."

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