Shulou(Shulou.com)11/24 Report--

CTOnews.com May 30 news, the ratings and comments of films, movies, music and other works on Douban platform have attracted the attention of many netizens, but there are also many substitute brush teams using water army, machine brushes and other means to maliciously grade and comment, affecting the reputation and credibility of the works.

Recently, the CCTV classic "A Family with Children" seems to have been attacked by bad reviews, causing anger among netizens. Many fans have issued short reviews to maintain the classics, with a rating of 9.0, ranking fifth on the audio-visual list of real-time popular books.

A survey by a reporter from the Beijing Business Daily found that there are many agents soliciting business on social platforms, and the services they provide include brushing points, reviews, likes, etc., with prices ranging from 4 yuan to 15 yuan, depending on the weight of the account and the content of the comments. According to the situation of brushing scores of different film and television works, the brushing points should be analyzed in detail, because there are many factors to be considered, such as the release time, the current score and the base of the score. In addition, some brushes provide after-sales service to ensure that comments will not be deleted.

Some generation brushes revealed that they are all evaluated by real people, not robots. They will also make a brushing scheme according to the release time, rating base, popularity and other factors.

For this kind of malicious competition, experts believe that the operation platform is needed to strengthen supervision and regulation, and to maintain the fair evaluation of works and consumers' right to know. At the same time, bad reviews may also be suspected of breaking the law and committing crimes, damaging the commodity reputation of the works and the legitimate rights and interests of the right holders. If losses are caused, the right holder may investigate his legal liability.

CTOnews.com noted that Douban, which had been controversial because of rating problems, responded to the optimization of the scoring system, saying, "because the water army behavior has been updated, Douban's anti-water army anti-cheating measures are also constantly learning evolution and iteration." In addition, because the water army could not move the Douban score, they began to attack the comment area, and we launched the 'waterproof arms control evaluation function' in April this year.

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