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Chery Automobile and paint supplier PPG jointly build a digital color laboratory to launch more than 100 new colors every year.

2025-03-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! CTOnews.com May 28, Chery Automobile and paint supplier PPG jointly built a digital color laboratory, which is one of the 300 "Yao Guang Laboratories" built by Chery in the field of forward-looking technology.

CTOnews.com obtained from the official, the main functions of Chery-PPG digital color laboratory. It covers the research and analysis of global popular color trends, the investigation of color preference of Chinese automobile consumers, the appearance color design of car body and parts, vehicle rendering and digital color review, physical color swatch development, color simulation and matching, forward-looking color technology research and development, painting new materials and new process development, new color data extraction, coating process performance verification, subjective and objective evaluation and standard acceptance and other technical links.

Joint Labs expects to launch more than 100 new colors for Chery each year, covering the color development needs of 30 models. According to Dr. Gao Hua, Executive Deputy General Manager of Chery Automobile, PPG's color database and rendering technology combined with Chery's independent development of data extraction technology, the color development cycle will be doubled.

Chery previously announced the "Yaoguang 2025" forward-looking science and technology strategy, which will focus on 15 core technologies, including platform architecture, three power, intelligent driving, and Zhiyun platform, in the four core areas of Mars architecture, Kunpeng Power, Lion Technology and Galaxy Ecology. To support cross-science and cross-border technology research.

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