Shulou(Shulou.com)11/24 Report--

According to the news on May 26, the new solution of Tmall Elf Wisdom Hotel is expected to have signed contracts with more than 40 industry service companies, and it is expected that the AI service terminal will land more than 100000 rooms across the country this year. " After verifying more demand during the peak tourism season in May, we found that the demand for intelligent boutique hotel chains is surging, and young people prefer intelligent assistants who can get through internal and external services, and accelerating the intelligent efficiency of hotels is becoming a consensus trend in 2023. " Shen Lili, head of Tmall Elf Wisdom Hotel, told reporters.

In February this year, a number of well-known hotel solutions announced that the hotel industry solution was newly upgraded through the Tmall elf AliGenie interactive system. "the intelligent terminal of ALL-IN-ONE, especially for chain hotels, has a lower cost, and can integrate multi-scene intelligent requirements such as room phone calls, equipment control, music playback, alarm clocks, etc., into one terminal. It covers more than 10 kinds of scenes, such as remote control of room equipment, service call, entertainment, welcome and so on.

At present, the number of daily service interactions of smart rooms that have been put into operation has increased significantly. "through an open platform and a management App, smart hotel delivery can be done in one stop." Shen Lili said that recently, the open platform of Tmall Elf Hotel has been completely upgraded, with new functions such as unified management of multiple hotels, automatic distribution of sub-equipment, controllable network disconnection, intelligent scene debugging, and one-click replacement of equipment. it can greatly reduce the cost of learning and transformation of hotel staff and improve the operational efficiency of the store.

Figure 1: smart hotel occupants provide self-service at unmanned front desk

It is reported that the first brigade such as home, Dongcheng, Kunyi Hotel and other brands of many franchise stores are planning intelligent transformation projects with Tmall genie. In a project that has been landed in Hangzhou, Tmall's smart technology has achieved remarkable results in reducing costs and increasing efficiency, saving an average of 60% of traditional labor costs every day. Unmanned front desk, intelligent room call system, is the most significant improvement in human efficiency, but also brings more fresh scientific and technological experience to young guests.

Previously, InterContinental's VOCO Hotel displayed a smart hotel model room based on the above plan, which checked in by self-help, scanned the face into the elevator, called the service through the intelligent central control panel to order food, and voice controlled the whole house lighting, cinemas, curtains and other "contactless" interaction, realizing the "undisturbed" check-in experience throughout the process, which was very suitable for the experience needs of the young people of "social terror".

Figure 2: hotel occupants use elf intelligent central control panel to control room equipment

In Xi'an, an online celebrity tourist city in the west, Chen Lin, manager of the north store of Kunyi Hotel, immediately captured the consumption changes behind young people's "special forces" travel. "to pursue the ultimate cost-effective ratio, we should not only save money but also experience uniqueness." According to Chen Lin, the occupancy rate of the hotel industry as a whole in Xi'an reached more than 80% in the first half of the year, and the average room rate during the May Day Golden week was also more than 50% higher than that of the three years of the epidemic. But high housing prices are not the norm, and his pressure is on how to improve operational efficiency so that consumers can experience the ultimate performance-to-price ratio. "We launched the Tmall Elf Hotel version of V10SE before May Day and intelligently renovated more than 80 guest rooms. Unexpectedly, the check-in feedback of young guests exceeded expectations, and many guests actively reported that they had a good time with Tmall."

Photo 3: the smart room service of Kunyi Hotel in Xi'an is integrated into the hotel version of AI speakers.

"Young people pay high attention to hotel services and facilities, but they do not like to be overserved, and boutique hotels with a high degree of intelligence and self-service are more favored by them." Shen Lili said that recently, there have been more and more intelligent transformation needs of mid-range hotel chains. In order to meet the aesthetic needs of young guests, the team has transformed the youth version of Elf V10SE to make this fashionable AI smart screen product to do intelligent control of guest rooms, making the interaction more simple and convenient. It is reported that Tmall's elf team is also exploring the integration of comprehensive ecological services such as booking, catering services, and life information inquiry into the hotel version of the speakers, not only to help the industry enhance its operational value-added and non-room income capacity, but also to upgrade the food, accommodation, and transportation experience of the next generation of residents after moving in.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.