Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 26, according to the latest data released by market research firm Counterpoint Research, Vietnam's smartphone market fell 30% in the first quarter of 2023 compared with the same period last year, the biggest decline in the market in the first quarter of the year.

According to the report, CTOnews.com summarizes the main data here as follows:

Samsung: Samsung shipments fell 32% year-on-year, with a market share of 30%, still ranking first in the market.

Samsung Galaxy A04 models are the best sellers in the price range of less than $200. in the price range of $200,400, Samsung accounts for seven of the top 10 places, of which the Galaxy A145G is the best seller.

OPPO:OPPO launched the A17 series in the fourth quarter of 2022 and has been very popular in the market. OPPO A17 and A17k together accounted for 24% of all OPPO shipments in the first quarter of 2023.

OPPO has launched the Find N2 Flip in Vietnam, with a growing market share above the $600 price.

Apple: Apple climbed to third place in the first quarter of 2023. Apple unexpectedly cut the price of the iPhone this quarter to boost demand and remove high inventory from the channel.

Compared to the published price, the price of the iPhone 14 Pro Max decreased by an average of 12% in the first quarter of 2023. Apple's shipments rose 12% year-on-year in the first quarter of 2023 due to falling iPhone prices.

Above $600, Apple had a 24% market share in the first quarter of 2023, compared with 17% in the first quarter of 2022.

Xiaomi: Xiaomi fell 46% year-on-year in that quarter.

Vivo:vivo fell 52 per cent year-on-year in the quarter. Demand for Xiaomi and vivo is falling below $200, and shipments are down 38 per cent from a year earlier.

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