Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com net friend Sentinel, have crucian carp snow fox, south China Wu Yanzu, west window old things clue delivery! CTOnews.com May 24 news, WeChat public platform operation center today released an announcement on further standardizing marketing content. According to the relevant provisions of the Measures for the Administration of Internet Advertising, when publishing marketing content, operators of public accounts shall mark advertising content according to law to ensure compliance of marketing content. After the platform issued the Notice on Compliance Specification of Marketing Content of Weixin Official Accounts on April 25, the platform still found that there were suspected illegal and illegal problems such as lack of advertising content identification, induced marketing and false advertising in the marketing content in the ecosystem through user reports.

WeChat said that public account operators and third-party commercial cooperation to promote goods or services, such as commercial cooperation marketing content with purchase methods such as additional shopping links, should be released through Tencent's official advertising platform after June 30,2023. If it is not published through Tencent's official advertising platform, the platform will restrict relevant content and accounts according to rules such as operation specifications. If there is the above-mentioned commercial cooperation demand, the operator and brand party shall enter Tencent's official advertising platform before June 30,2023 to become the traffic owner or advertiser, and carry out operation in compliance with regulations.

It is understood that Tencent official advertising platform refers to "Tencent advertising mutual selection platform," which is Tencent official help brand parties and creators to achieve two-way mutual selection, free content cooperation trading platform. CTOnews.com notes that the unified management of marketing content on the official platform has been completed before, including chatter, small red book, B station, etc.

According to another interface news report, Zhang Guohua, president of China Advertising Association, said that all parties in the industry need to constantly explore and formulate standards to promote the standardized development of advertising industry and actively promote industry self-discipline. The China Broadcasting Association supports the initiative of each advertising platform to implement new regulations and promote standardized management of commercial content. In the future, it will join hands with all parties to further promote the compliance development of digital advertising.

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