Shulou(Shulou.com)11/24 Report--

CTOnews.com May 24 news, May 25 - 28, Sony will hold a large-scale brand event "Sony Expo 2023" in Shanghai, with "Wonderland Roaming" as the theme, comprehensively display Sony's electronics, music, animation, games, film and television, technology research and development, sustainability and other business highlights and development status in China. At the pre-exhibition media conference on May 24, Mr. Takeshi Yoshida, President of Sony (China) Co., Ltd., delivered a keynote speech and introduced Sony's vision in China: "Inspire inspiration and enthusiasm, create touch with dreamers." "Subsequently, Sony's main business leaders in China also took the stage to explain their respective business development strategies and latest initiatives.

Sony Expo 2023 Live

Sony Expo 2023 is based on the corporate tenet of "moving the world with the power of creativity and technology." Sony is rooted in the Chinese market and puts forward the vision of development in China: "inspire inspiration and enthusiasm, and create emotion with dream seekers." Get Excited with Sony, Create KANDO for Dreamers in China.

Mr. Yoshida Takeshi, President of Sony (China) Co., Ltd., interpreted this vision at the press conference: "There are many dream seekers in China who are full of enthusiasm and longing for the future. Although they come from different ages and fields, they all have the valuable spirit of innovation and continuous breakthrough. This is also the spirit that Sony has inherited since its establishment. Sony is building connections with China's passionate dreamers through diversified business portfolios, cutting-edge products, technology development and rich entertainment content, as well as sustainable initiatives. We are delighted to see that Sony has become a recognized and favored partner for many dreamers, and we hope to continue to create and deliver together with you. "

Mr. Yoshida Takeshi released his vision for multi-business collaboration in China to realize Sony's vision in China. Subsequently, Sony's business leaders in China also took the stage to explain the development strategies and latest initiatives of each business.

Mr. Xie Biao, President of Sony (China) Consumer Electronics and Professional Systems Division, took the lead in sharing the mission and development of related businesses in China. He said that Sony's consumer electronics and professional systems business focuses on three technologies: video, audio and display, providing complete products and solutions to meet different user needs from professional to entry-level, and is committed to providing solid technical support for creative entertainment content creation to terminal enjoyment. Sony looks forward to empowering creators with technology and products today when everyone can be a creator-helping them achieve more imaginative ideas and making it easier to create. Based on Sony's advantages in the whole industry chain from lens to living room, from recording to appreciation, Sony knows how to restore the creator's intention, and presents it to the terminal's appreciators through TV, echo wall and other home audio and video entertainment systems, headphones, players, mobile phones and other mobile audio and video products, so that the audience can move the creator's touch.

Mr. Xie Biao simultaneously focused on a series of new products released and displayed on Sony Expo site, including the new generation of ZV series products widely praised by Vlog bloggers, ultra-wide-angle zoom Vlog camera ZV-1 II, with 18- 50mm wide-angle lens and enhanced anti-shake function, one-button movie sense Vlog recording life; 98-inch super-large X90L TV, equipped with XR cognitive chip and a series of cutting-edge image quality technologies, combined with multi-channel screen sound field and 3D surround sound field conversion technology, will be full of entertainment immersion such as watching movies and games with "sky curtain"; ELF-SR2, a new spatial reality display screen, can enjoy highly realistic naked-eye 3D content without wearing special glasses or VR head display; The Xperia 1V is equipped with a new double-layer transistor pixel stacked CMOS image sensor for the first time, which effectively reduces night imaging noise and makes night shooting clearer. It is equipped with S-Cinetone, a professional color mode derived from Sony movie camera, which makes it easy to shoot cinematic images without post-color adjustment.

Mr. Xie Biao spoke

XPERIA Experience Zone

Sony 8K Movie Shooting Experience Zone

Sony Vlog camera shooting experience area

Sony Micro Single Camera Shooting Experience Zone

Mr. Hirayama Gongtong, Director and General Manager of Anip (Shanghai) Culture and Art Co., Ltd., introduced Sony's animation business layout in China. ANIPLEX focuses on the production and distribution of animation films and music works, the development of games and peripheral products, the operation of offline entertainment activities, etc., and officially entered China in 2019 to establish ANIPLEX (Shanghai), vigorously develop animation copyright business, official product planning and production, and explore cooperation and co-creation with Chinese local IP. Anip (Shanghai) actively cooperates with leading local entertainment platforms and animation leaders in China to bring all kinds of high-quality IP and peripheral products to China, which is deeply loved by Chinese animation fans. Mr. Hirayama also mentioned that the closely watched "Sword God Domain Attack: Twilight" will appear on the national big screen on May 26. ANIPLEX's "Ghost Blade,""Lonely Rock!" A number of popular works, such as the one in question, also appeared in the interactive exhibition area, and there were a number of exquisite hand-made models and coser photography areas for the audience to experience on the spot.

Statement by Mr. Hirayama Kimitsu

Mr. Tatsuo Eguchi, Chairman and President of Sony Interactive Entertainment (Shanghai) Co., Ltd., introduced the latest development of the game business in China at the press conference. He stressed: "PlayStation's business in China revolves around hardware products, game content and industry ecology. PS5 sales in the mainland of China market reached twice the PS4 sales in the same period. The action adventure game "Spirit in the Wall" will also land on the National Bank PlayStation platform on May 25. The 'China Star Program' launched in China is a key project for Sony Entertainment to support the cultivation of talents in China's game industry and promote the development of Chinese original boutique games. We hope to help excellent domestic games go abroad and let global players feel the charm created by China. "Sony Entertainment then announced the first three game projects that have been selected for the third phase of China Star Program: " Hidden Threshold Limit,"" Awakening Edge "and" Shell Action,"and the list of other selected projects will be announced one after another within the year.

At the same time, a variety of game experience trials are provided in the PlayStation exhibition area, and consumers who come to the scene can intuitively experience the immersive console game charm brought by PlayStation 5 and PlayStation VR2.

Statement by Mr. Tatsuo Eguchi

Mr. Kanxiong Zhuzhong, vice president of Sony (China) Co., Ltd. and president of Sony China Research Institute in PlayStation VR2 Experience Zone, introduced Sony's R & D strategy and core technology in China at the press conference. He said,"In the short and medium term, we will especially focus on the exploration in China's entertainment (meta-universe) field. We look forward to Sony's artificial intelligence (AI), communication, sensing, robotics, 3D content production and other front-end technologies, combined with Sony's films, music, animation, Games and other rich entertainment content to create more diverse and accessible entertainment content creation and appreciation solutions. "At this Sony Expo, Sony China Research Institute's experience projects of technology concept verification combined with Sony popular entertainment IP content were all unveiled, including" virtual dance laboratory "combining 3D content generation and motion capture technology;" Intelligent mechanical studio "that can replace manual robot arm automatic shooting;" Immersive tactile theater "that uses tactile feedback technology to assist concerts and other enjoyment experiences.

Photo of Mr. Takenaka's speech

In addition, mocopi, a portable wearable motion capture device, was also exhibited in China for the first time. It was not limited by the space of the venue. The experiencer only needed to wear 6 sensors and wirelessly connect with a mobile phone to copy real-time actions to 3D virtual digital people and enter the world of meta-universe.

Sony not only has the technology and products to create and deliver emotion, but is also one of the world's leading creators of film, music, games and animation content. Sony works closely with artists and creative communities around the world to produce countless hits around the world. Sony Pictures 'latest film, the Oscar-winning animated feature film sequel Spider-Man: The Universe, will be released nationwide on June 2, and Sony Expo will also showcase China's exclusive Spider-Man: The Universe AR immersive film art installation. Sony Music specially created the "Chorus Invitation" experience project, allowing visitors to use Sony's new alcohol microphone C-80 to record live chorus audio and video with Sony Music artists and share them online.

Spider-Man art installation photos

At the end of the conference, Mr. Yoshida took the stage to introduce Sony's new business initiatives in China, including: "Sony Select Hi-Res Music" is the first Hi-Res streaming music service platform in the mainland of China, designated partner of 360 on-site sound effects, and takes the lead in launching DXD streaming music service. It is committed to providing high-quality, diversified and immersive listening experience for fans and music lovers. It cooperates with well-known domestic music brands and distributors, and has classical, jazz, pop, Rich music content such as original music of film and television game animation; XR Virtual Reality Business Department established by Sony China since 2015 provides solutions for online XR content production and platform support, offline XR experience space customization, etc.; Sony's innovative robot toy toio™ and its supporting educational solutions for the next generation of creators-teenagers and children cultivate children's exploration spirit and creativity in an entertaining way. toio™ currently offers five dedicated themes to inspire children's thinking and creativity from five perspectives: programming enlightenment, strategic competition, paper-cutting bionic, music creation and fun driving. The first public demonstration of toio™ programming learning theme "Go!" Explore the Programming World educational edition, visitors can experience rich themes, but also with "beard touch" interactive challenges.

Hi-Res Experience Zone

Mr. Yoshida also revealed that Sony's sustainable development achievements in China are rich, such as "SynecocultureTM," which includes high-density mixing of diverse plants to return to natural ecology; Sony's three innovative environmental protection materials SORPLANSTM, TriporousTM, OBM, etc. will be exhibited at this Sony Expo, and a special session for sustainable development will be set up to communicate with more stakeholders.

Presentation by Mr. Yoshida on sustainable business

SynecocultureTM

"Sony has been developing its business in China for more than 40 years. In this process, Sony's electronics and entertainment businesses have accelerated synergy and collision in China, giving new life. Inspire inspiration and passion, create excitement with dreamers. 'Sony is rooted in the development of boxing heart in China, I sincerely hope that every precious dream can come true because of Sony, every dreamer's life can be wonderful and regret free because of Sony, and all this will help China and the whole world a better future. Mr Yoshida said.

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