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2025-01-18 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Shulou(Shulou.com)11/24 Report--
CTOnews.com, May 24, 2023, May 25-28, 2023, with Sony cool techs leading the next generation of entertainment creation and appreciation experience as the theme, Sony China Research Institute (Research & Development Center China, RDC) unveiled Sony Expo 2023 with a number of technical proof-of-concept experience programs combined with Sony popular Entertainment IP content, including a "virtual dance lab" that combines 3D content generation and motion capture technology. It can replace the "intelligent mechanical photography studio" which can be shot automatically by the mechanical arm, and the "immersive tactile theater" which uses tactile feedback technology to promote the appreciation experience such as concert. This is the first exhibition led by Sony China Research Institute in China, which aims to communicate and exchange Sony's technological research and development initiatives and phased achievements in China, and to get closer to the local creative entertainment community. join hands with more excellent partners to explore and practice new application scenarios in the new era.
Sony Expo 2023 booth of Sony China Research Institute at the pre-exhibition media conference on May 24, Takenaka Takenaka, vice president of Sony (China) Co., Ltd., said: "the mission of Sony China Research Institute is to contribute to Sony's business and social development in China by exploring and applying front-end technology. We set up our first laboratory in Beijing in 2005 and Shenzhen and Shanghai laboratories in recent years, continuously increasing our R & D investment in China. China is a market with rapid development and unlimited possibilities, and there are plenty of talents. doing R & D in China can be closer to the actual local needs and speed up the proof of concept of R & D results, so as to promote the actual landing. In the short and medium term, we will focus on China's entertainment (meta-universe) and look forward to creating and appreciating more "close and moving" entertainment content creation and appreciation solutions through Sony's front-end technologies such as artificial intelligence (AI), communications, sensing, robotics and 3D content production, combined with Sony's rich entertainment content, such as film and television, music, animation, games and so on. "
Mr. Takeshong, vice president of Sony China and president of Sony Research Institute in China, delivered a speech this Sony Expo 2023 Sony Research Institute in China has brought three themed experience projects with the goal of providing creators with more creative possibilities and providing users with multi-dimensional entertainment experience, each of which fully demonstrates the wonderful integration and coordination of Sony's key technologies and its entertainment content. The experience content and space display of its booth is designed and developed by Sony China Design Center. The whole booth is a fusion and display of Sony design concept, front-end technology and entertainment IP. It is the result of Sony's thinking about the future entertainment content creation and experience.
The overview of Sony Expo 2023 booth of Sony Research Institute in China walked into the entrance of the booth. The first thing that caught sight was the experience area of "Virtual Dance Lab". Visitors can first enter the green screen shooting area and take pictures of themselves in 3D. Then, wearing Sony's lightweight motion capture device, they simply danced along with the RAYNOS-chan cartoon characters on Sony's large screen TV to record their own movement data. After being generated and processed by Sony's system, you can finally enjoy your 3D image dancing in 3D space on Sony's space reality screen. This technology has begun a proof-of-concept experiment in Sony's first black color crystal virtual production studio in China, and is expected to help content creators and even ordinary users create virtual 3D content in a lighter and more accessible way. break the boundary between real and virtual, map the real world to meta-universe, and realize the dream of "everyone joins meta-universe, everyone creates meta-universe".
One of the largest experience areas in the "Virtual Dance Lab" experience area is the "Intelligent Mechanical Studio," where visitors can get close to the game protagonist YoRHa No.2 Type B (YoRHa No.2 Type B) in a game scene created by Sony's virtual production technology. Visitors can choose the background of the game level they like, and the shooting robot can automatically track and record images of visitors and Yurha and download and receive electronic photos for free. The shooting robot can intelligently complete the functions of tracking, focusing, composition and shooting, providing stable shooting quality and greatly saving manpower. In the future, Sony China Research Institute will further add a real-time mobile small and medium-sized screen background to the proof of concept to create a more lightweight virtual production solution that can be realized in a small area.
The experience area of "Intelligent Mechanical Studio" ends up in the "immersive tactile Theater", where visitors can stand on a special floor area and watch a wonderful concert by Sony Music's artist LiSA on TV. The floor is equipped with Sony's tactile feedback technology, and visitors can resonate with LiSA songs on the same frequency and feel the ups and downs of the concert through the vibration effects of different waveforms, realizing an immersive entertainment experience of 360audio, video and tactile. At present, tactile feedback technology has been used in the DualSense handle of Sony's PlayStation 5 game console and some models of Sony Xperia smart phones, while Sony Research Institute in China's application development of this technology is mainly oriented to the industry application level, especially in the application of large-scale entertainment and experiential facilities, providing immersive entertainment solutions in large space, and now it is in cooperation and negotiation with some domestic partners.
Sony China Research Institute, the immersive tactile theater experience area, will also hold two partner technology forums at Sony Expo 2023. Mr. Takanaka said, "Sony's corporate purpose is to 'move the world with creativity and technology'. Diversified business is our unique advantage, and technological R & D and innovation is the fundamental cornerstone. In the long run, Sony China Research Institute will focus on a wider range of areas, such as sustainable development, and we will further open up exchanges with the outside world and strengthen local industry-university-research cooperation in China. with a view to more integration and contribution to China's industrial upgrading and social development. "
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