Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com May 24 news, according to 36 krypton reported that Zhang Feng, the former head of bilibili's game business, left bilibili at the end of 2022, and there is no latest trend.

Zhang Feng, a former vice president of bilibili, led bilibili's strategy of developing games and investing in games companies. However, due to the lack of popular styles of self-developed games, the dispersion of investment game companies, and the slowdown of version numbers and other factors, the revenue growth of bilibili's game business has slowed down and its share has also dropped sharply. In November 2022, bilibili CEO Chen Rui announced that he would take over bilibili's game business, and Zhang Feng would be transferred to other positions.

The development of bilibili's game business began in 2017, when bilibili issued two-dimensional mobile games such as "Blue Route" and "FGO", which was a great success. Subsequently, bilibili began to set up a self-research game team and invested in or acquired a number of game companies. However, these measures have not achieved the desired results. On the one hand, bilibili's self-developed game team is large, but the product quality is not high, so it is difficult to meet the needs of users and market competition; on the other hand, most of the game companies invested by bilibili are small and medium-sized teams, and the types of works are too focused on second-dimensional themes. lack of core competitiveness. In April 2022, bilibili made a round of layoffs in the game department.

At the same time, bilibili's income in video advertising, live streaming, e-commerce and other areas is growing rapidly, making the importance of the game business in bilibili. According to the financial report, before bilibili went public in 2018, the game business accounted for more than 80% of revenue, but it fell to 22.8% in 2022. Moreover, in the field of second-dimensional mobile games, bilibili is also facing challenges from strong competitors such as Tencent, NetEase and TapTap.

CTOnews.com noted that bilibili has not announced any major changes or actions since Chen Rui took over the game business at the end of last year. In the future, whether bilibili can break the predicament of the game business and realize the vision of "two-dimensional gamification" remains to be seen.

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