Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 24, according to the official account of TrendForce Jibang Consulting Wechat, the global economic downturn continues to affect smartphone market demand. This year, the market size is expected to be less than 1.2 billion units. At the same time, the update of software and hardware specifications for new phones has entered saturation, so the market will focus on folding phones. TrendForce Jibang Consulting estimates that 19.8 million folding phones will be shipped in 2023, an annual growth rate of 55 per cent compared with 12.8 million in 2022.

According to the report, the slow increase in the penetration rate of folding mobile phones is mainly due to high selling prices. at present, the price of more than $2000 (CTOnews.com Note: about 14120 yuan) for the launch of the Mate X2 in 2021 is no longer seen, and brands and parts suppliers continue to develop new technologies aimed at optimizing component costs. For example, OLED organic materials account for about 23% of the cost of folding mobile phone OLED panels, and prices will be more attractive as more material manufacturers compete in the supply chain. Another key material hinge, also began to adjust downwards from the cost of up to 800 yuan to 1200 yuan, the overall folding of the mobile phone cost pressure will be reduced, in order to increase consumer acceptance.

In terms of products, as Samsung first entered the folding phone market and led other brands in R & D and production technology, the new generation of Galaxy Fold 5 / Flip 5 is expected to be released at the end of July and go on sale in August, the report said. The appearance design may enlarge the size of the outer screen, which is obviously different from the previous generation products. At this stage, the market share accounts for about 70% of the overall folding mobile phone market, about 13 million units.

Chinese brands such as Huawei, OPPO, vivo, Xiaomi and Glory have all joined the folding phone competition, the report said. Huawei's Pocket S launched in 2022 is highly acceptable in the consumer market, and even with a 4G processor does not affect sales, with a market share of about 10% last year and is expected to be close to 20% this year. Other Chinese brands have also gained market shares ranging from 35% to 5% of the folding mobile phone market, and sales are expected to increase if they can expand their folding machines to global channels in the future.

According to the report, the market is focusing on the newly launched Google Pixel Fold, with a 7.6inch 2208x1840 resolution OLED panel and a 5.8inch 2092x1080 resolution OLED panel on the outer screen, while the sound transmission of the long-term African market also released its first folding mobile phone, the Phantom V Fold, at the beginning of this year. With more brands expected to join the production of folding phones, TrendForce Jibang Consulting estimates that the market penetration of folding phones will be about 1.7% in 2023, the cost and appearance will be optimized year by year, and there is a chance of more than 5% in 2027.

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