Shulou(Shulou.com)11/24 Report--

On May 24, at a "Huawei Mobile Innovation Technology Media Conference", Huawei terminal BG CTO Bruce Lee shared the new breakthroughs of Huawei P60 series in mobile imaging technology and CMF aesthetic design, and made an in-depth interpretation of Huawei Mate X3's comprehensive innovation in "light and reliable", "opening and closing experience" and "telepathic communication".

This communication meeting not only answered the industry's questions about Huawei's Mate X3 and P60 series "full of technological features", but also revealed the code for the success of the "flagship Gemini" to continue to sell well-continuous breakthroughs and innovations that continue to bring consumers the ultimate innovative experience.

The smartphone industry is declining, and Huawei continues to grow against the trend compared with the same period last year.

The Q1 domestic smartphone market continued its downward trend in 2023, with sales falling 13% compared with the same period in 2022, according to market research firm Canalys. But it is also worth noting that among many mobile phone brands, Huawei's shipments in China have bucked the trend by 41%, and its market share has climbed to 9.2%, making it the only brand in China's smartphone market that has achieved significant growth.

From Q4 in 2022 to Q1 in 2023, Huawei mobile phones have achieved year-on-year reverse growth for two consecutive quarters against the backdrop of the overall market. Some analysts pointed out that there are two reasons for this change: one is consumers' long-term trust in Huawei's mobile phone brand, and the other is consumers' recognition of Huawei's continuous product innovation for ten years.

From the Mate 50 series of Beidou satellite news, Kunlun Glass, Huawei Image XMAGE, to Huawei Mate X3 and P60 series of Huawei proximity display, telephony, and two-way Beidou satellite news, Huawei continues to optimize all dimensions of the user experience, and finally leads to qualitative change-in the stock market game, more and more consumers give priority to voting for Huawei when faced with replacement demand.

Innovation is the source of consumers' choice and trust.

Technological innovation is the primary driving force for the development of the smartphone industry. Consumers' demand for mobile phones is often released by leapfrog innovation of smartphones. From the sharing of Huawei terminal BG CTO Bruce Lee, we can also see Huawei's determination to continuously improve the user experience in all dimensions of smartphones. From image technology to screen display, from communication technology to structural design and material technology, innovative DNA goes deep into all aspects that affect users' experience.

At this communication meeting, Bruce Lee deeply analyzed how Huawei Mate X3 continues to lead the development of folding screen phones. The method of "topology optimization" is introduced for the first time from the design of the whole machine structure, and the extreme optimal scheme is explored through simulation testing and continuous iteration, to focus on the innovation of ultra-thin devices, break through the technical bottleneck of the industry, and develop ultra-thin integrated Type-C devices and ultra-thin 50W wireless charging modules. And then do not give up the opportunity of weight loss of 0.1 grams, using the industry's first ultra-light diamond aluminum and other high-end self-research materials to achieve the perfect performance triangle of light weight, anti-fall and anti-bending. Huawei Mate X3 has achieved all-round weight loss, from 239g to 5.3mm, making large-screen folding phones lighter and thinner than large-screen straight phones for the first time.

At the same time, Huawei also goes deep into the no man's land of material science, and for the first time in the industry, anti-impact non-Newtonian fluid materials are applied to the composite laminated structure of Huawei Mate X3 screen, the key factors of "dynamic chemical bond" are introduced to realize buffer energy absorption, and the three major technical problems of opacity, poor viscosity and easy deformation are overcome, resulting in the anti-impact effect of "strong when strong and weak when weak", so that the anti-impact ability of the folding inner screen is increased to 4 times. Bring users a reliable experience of lasting peace of mind. In addition, Huawei Mate X3 is also based on human factors to accurately fit the opening and closing force of the whole process, through the new dual-rail shaft direct drive unit and high-precision cam design, bring the ultimate opening and closing feel, light and smooth, stable hover, simply and freely.

Under the ultra-thin fuselage, Huawei Mate X3 also achieves IPX8 water resistance by innovating split sealing structure and flexible sealing materials. At the same time, it also creates super telepathic communication ability, with the help of exclusive patents such as intelligent dual-mode tuning and duplex signal enhancement technology, to comprehensively enhance the signal strength under different hand-held postures and opening and closing forms, and bring users a high-quality and smooth signal experience. with ultra-strong and all-powerful products have won the affirmation and trust of the majority of users.

At the same time, Bruce Lee also revealed the super-focus night vision telephoto lens group created by Huawei P60 Pro. Based on the goal of "increasing the light input of the telephoto module while taking into account the light appearance and feel of the telephoto module", Huawei P60 Pro creatively adds a condenser group to the telephoto module to achieve a F2.1 super aperture with a light and thin size, and combined with the RYYB super photosensitive sensor, it is finally able to greatly improve the light intake of the telephoto module while taking into account the thickness and weight of the fuselage.

In response to this scheme, Huawei R & D engineers have spent three years solving the front condenser technology solution, the new optical path design scheme, the focusing gluing scheme and a series of testing technology solutions, at the same time, it also promotes the development and progress of the upstream and downstream industry chain and industry.

In the conventional anti-shake scheme of telephoto camera, a focusing motor is designed at the first set of prisms, and then an image sensor is placed at the end of the imaging system. However, because Huawei P60 Pro has a focusing lens in front of the prism, the traditional anti-shake scheme can not meet the demand. In order to further achieve a lighter module structure, Huawei pioneered the sensor horizontal double prism optical system structure. By adding a rear prism at the end of the long focus module to let the light return twice, the optical axis parallel to the phone screen is folded to perpendicular to the phone screen, and the image sensor is flattened at the same time. The innovative long-focus three-axis sensor displacement anti-shake is realized, which not only supports the image sensor to move in both X-axis and Y-axis directions, but also adds rotation anti-shake in Z direction sensor plane. Compared with the traditional OIS anti-shake, the optical anti-shake performance is improved by 58% with the same error accuracy.

Long focal macro is also a sharp tool for consumers' image creation. Huawei P60 Pro achieves clear imaging from remote to macro by redesigning the long-stroke sliding axis zoom lens group and optimizing the image group. Thanks to the focusing ability of F2.1 ultra-large aperture, it can still capture small details in the dim light, bringing more creative possibilities.

The success of Huawei's Mate X3 and P60 series precisely shows that when choosing mobile phones, consumers pay more attention not only to the performance and quality of the products, but also to the innovation of the products, and whether they can bring themselves a new user experience and solve the actual pain points.

This is why Huawei is able to win the choice and trust of consumers-constantly bringing differentiated and extreme experiences to consumers through low-level innovation in mobile imaging technology, from structure and materials to technology.

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