Shulou(Shulou.com)11/24 Report--

CTOnews.com reported on May 22 that the promotion is about to begin in mid-618 this year. CTOnews.com noted that major e-commerce platforms have announced their own promotion rhythms and ways of playing, saying that they will invest more resources and traffic to bring lower prices and better experiences for consumers.

The pre-sale of JD.com 618 will officially start at 8: 00 p.m. on May 23, and will be officially launched at 8: 00 p.m. on May 31. The event will last until 23:59:59 on June 20. On June 18 this year, JD.com also launched "single-to-hand price" in an all-round way, that is, after consumers searched for goods in JD.com 's App, the list of results will directly show the price after buying a single item, reducing the calculation of consumer promotion.

On May 10, Taobao Tmall announced the rhythm and play of 618. Tmall will start pre-sale at 8: 00 p.m. on May 26th. In terms of play, on the one hand, it continues the full reduction of last year's quota. On the other hand, it also launched a cross-store full reduction of 300 minus 50.

VIPSHOP's mid-sale festival will start buying in advance at 8: 00 p.m. on May 23, and the opening ceremony will be held at 8: 00 p.m. on May 31, with a limited number of popular styles snapping up activities. This year, VIPSHOP still adopts a preferential way that there is no need to pay for the reduction. In addition, he has also launched a number of innovative projects.

Douyin e-commerce will be divided into two stages: the storage period (May 25 to May 30) and the formal period (May 31 to June 18). In terms of play, Douyin e-commerce has also adopted the method of full reduction across stores and advance sale of deposits (the pre-sale period is from 00: 00 on May 25 to 23:00 on May 30, and the end-sale period is from 0: 00 on May 31 to 24:00 on June 2).

Industry insiders believe that this year's 618 e-commerce platform is focusing on "low prices" and "rule simplification", and consumers will benefit from the price and service competition of the e-commerce platform.

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