Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on May 22, Kuaishou announced on the Hong Kong Stock Exchange today that revenue increased by 19.7% from 21.1 billion yuan in the same period in 2022 to 25.2 billion yuan in the first quarter of 2023, mainly due to the growth of online marketing services, live streaming and e-commerce business. The adjusted net profit in the first quarter was 42 million yuan, compared with a loss of 3.722 billion yuan in the same period last year. This quarter, Kuaishou realized the overall profit at the group level after listing for the first time.

In the first quarter of 2023, the average number of daily active users and monthly active users of Kuaishou apps increased by 8.3% and 9.4% respectively from a year earlier to 374.3 million and 654.4 million, respectively. CTOnews.com noted that the number of daily active users of Kuaishou app averaged 126.8 minutes per day, while the total number of views of short videos and live content increased by more than 10% compared with the same period last year, and the growth rate of total views was higher than that of users.

Among them, online marketing services (advertising) is the largest source of revenue. Kuaishou commercial advertising revenue in the first quarter increased by 15.1% compared with the same period last year to 13.06 billion yuan, accounting for 51.8% of the total revenue. Live streaming and other services (including e-commerce) accounted for 37.0% and 11.2% of revenue, respectively.

In terms of e-commerce business, the total volume of Kuaishou e-commerce transactions (GMV) increased by 28.4% to 224.8 billion yuan in the first quarter compared with the same period last year. Data show that in the first quarter, the number of brands per month increased by about 30% compared with the same period last year, and the number of brand self-broadcast GMV increased by about 70% year on year. In March, the average monthly number of new enterprise merchants and the monthly average number of new mobile sales enterprises increased by more than 50% compared with the same period last year. The number of monthly active users of e-commerce, the number of buyers and customer unit prices also continued to grow compared with the same period last year, and the frequency of monthly orders increased compared with the same period last year.

Data show that the stream plan brought more than 15% increase in GMV to the participating operators in the first quarter, and is expected to reach 20% in the second quarter. In the first quarter of 2023, traffic at Kuaishou general shelf increased by 58% compared with the same period last year. GMV increased by 76% year on year.

The data show that on average, more than 420 million Q1 users use Kuaishou search every month, with a peak of 650 million searches a day, a doubling of GMV brought about by search, and a year-on-year increase in search advertising revenue of more than 50%.

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