Shulou(Shulou.com)11/24 Report--

On May 22, according to foreign media reports, Apple's MR, which has been rumored for many years, is expected to be unveiled at Apple's 2023 Global developer Conference, that is, WWDC23, from May 5 to 9 next month, but shipments are expected to take some time, perhaps until the end of the year.

As the expected release time approaches, more news about Apple, a hardware product that has been rumored for years, has also surfaced.

Mark Gurman, a veteran journalist who has been following Apple for a long time, was recently quoted by foreign media as saying that MR is a major event for Apple and may be a new product platform. Many senior executives of the company have participated in this project to promote the success of this project.

The senior executives mentioned by this senior reporter include not only Mike Rockwell who oversees Touxian Project and Paul Meade who is in charge of hardware engineering, but also Jeff Williams (Jeff Williams), Greg Jos Viak (Greg Joswiak), Phil Schiller (Phil Schiller), Johny Srouji, Frank Casanova, Kim Vorrath, Jeff Norris, Shannon Gans, Geoff Stahl and so on.

Four of the executives are on the list of 18 top executives on Apple's website: Jeff Williams, chief operating officer, and Greg Jos Viak, senior vice president of global marketing. Johnny Sruggy, senior vice president of hardware technology, and Phil Schiller is an Apple academician and former senior vice president of global marketing.

Although he did not mention the names of other executives such as Cook, as Apple's CEO, Cook will certainly be involved to some extent.

Like other Apple products, MR headsets involve software, hardware, supply chain and many other aspects, and executives in hardware engineering and software engineering can't stay out of it.

In addition, Jony Ive, the former chief designer who led the design of Apple's hardware products such as iPhone and iPad, is also thought to be involved in the project. Specifically, he was involved in the early creativity of MR as a part-time character, before he left Apple. After leaving Apple, the design company he founded was also involved in the MR headshow project until the end of its partnership with Apple last year.

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