Shulou(Shulou.com)11/24 Report--

At the China Home Appliances and Consumer Electronics Expo held not long ago (AWE 2023), Yi Kai, as one of the "top ten brands of Chinese water purifiers", participated in the exhibition in a high profile and "berthed" an "aircraft carrier booth" at the scene, attracting a large number of tourists to stop and inquire.

This cool "aircraft carrier booth" is actually a prelude to the next step that is easy to open.

On May 18, the unveiling ceremony of the world's first aircraft carrier class water purification laboratory was officially held. Military expert Zhang Yuanwei, Shandong warship emblem designer Xie Dahuan, Yi Kaide General Manager Shen Satellite and other guests attended the live event.

At the same time, the opening ceremony of the world's first aircraft carrier water purification laboratory was held at the scene, and the new all-kitchen water purifier MQ7+, a new product of aircraft carrier water purification cooperation, was released.

On the whole, this strategic cooperation is another embodiment of the idea that Yi Kai is based on people's livelihood, adhering to the spirit of aircraft carriers, and bringing good water to Chinese families. At the same time, it also marks that Yi Kai is sailing into the "deep water zone" of the water purification industry. completed a comprehensive upgrade of brand, technology and standards.

Competition in the water purifier market has entered a new stage, innovation Brooks no delay. It is undeniable that as people pay more attention to the health of drinking water, the water purifier race track has become a must for home appliance manufacturers and emerging enterprises. According to the data released by Frost&Sulliva, China's water purifier market has exceeded the "100 billion" volume for many years since 2018, and reached 118.07 billion yuan in 2022, of which new machine sales accounted for 111.66 billion yuan, and after-sales service accounted for only 6.99 billion yuan.

Behind the blowout development of the market, it is also accompanied by sustained and fierce competition. In the past years, although there are many water purifier brands, there is no benign competition of "letting a hundred flowers blossom" at the product and technical level, but tends to be homogenized, and the layout of equipment is not much different in terms of function and technology. less production capacity resources, weak product quality and similar operation mode are the common characteristics of many water purifier products.

Homogenization brings, often a tragic volume and price war, spelling configuration and price has become the norm. As a result, the industry shuffles quickly. According to Oweyun data, nearly 30% of water purifier brands have been eliminated in the fierce competition. Next, the industry is moving from the era of low price for quantity to the era of universal benefit of "quality for quantity".

From "the war of a thousand families" to "competing for the best", it means that the thinking of competition is bound to change, from the ratio of performance to price to the ability of technological innovation and the ability of industrial resource integration, specifically, it includes the R & D capability of core technology, the supply chain integration ability based on raw material procurement, inventory circulation and intelligent chips, only in this way can we truly form product competitiveness and price control ability based on high profit. For any brand, this is what the water purifier industry needs to focus on in the second half.

From technology to the construction of industrial chain, it is easy to compete for the "second half".

For "easy to open", which was born on the eve of the outbreak of the water purifier industry, innovation is their inherent gene, and it is also an important support for them to move forward all the way through the wild period of the industry and achieve leadership.

Easy to open the brand meaning "Easy To Obtain", committed to let more families use healthy and rest assured good water is their idea, but also guide the direction of their innovation. Therefore, in the most basic research and development of water purification technology, from laboratory research to production, they are very concerned about the relationship between water quality and human health.

For example, in the early days when it was involved in the field of water purification, Yi Kaide set up a water purification research and development team to study the water quality in various parts of China, and to make a survey of water sources in various places, especially in areas where individual pollutants exceeded the standard, so that people in different parts of the country could drink healthy, clean and good water.

In addition, they also launched the "Seagull Water purification Project". According to the characteristics of domestic water quality, they have innovated and developed washable diatom porcelain composite filter elements, spiral membrane technology, full drive pulse flushing technology and so on. Among them, the spirally coiled RO membrane design developed by them has extremely high physical strength and resistance to chemical and biodegradation, which can effectively isolate and compress the solution, thus better realize the deep isolation of colloid and suspended substances, and deeply remove bacteria and algae from aquatic organisms at the same time.

It is based on these subversive innovative technologies that the intelligent high-throughput RO machine can be developed easily. The spiral membrane can realize multi-angle swirl into the water, increase the filtration area and improve the utilization rate of the diaphragm, filter more efficiently and more freely, and prolong the service life of the filter element. These form their core competitiveness in product technology.

In terms of product research and development, Yi Kaide has always adhered to the principle of people-oriented and consumer-centered, and on the basis of profound insight into Chinese household drinking habits, targeted solutions to water quality problems with scientific and technological innovation to meet the drinking water needs of Chinese households.

For example, easy to open found that more than 90% of the water purifiers on the market focus on household drinking water, and do not dabble in other water needs in the kitchen, while the water purification needs of consumers in the kitchen, such as washing food, washing dishes, steaming and roasting food, can not be met.

Therefore, they launched the MQ7 + whole kitchen water purifier, innovative use of split design, double faucets independent outlet mode, the front water purification system 12L / MIN hurricane speed can directly provide purified water for dishwashers, steaming ovens and other kitchen appliances, while the core import RO membrane filtration accuracy of up to 0.0001 microns, filter life of up to 5 years to improve the economy of healthy drinking water.

For example, the Chinese have had the habit of "drinking hot water" since ancient times, and it is easy to launch the M3 Plus kitchen clean heat all-in-one machine, which uses a five-in-one composite filter element to filter E. coli and residual lead, arsenic and other heavy ions in the water, and then through thick film heating technology to achieve fast heat in seconds.

In addition, Yi Kai found that with the post-90s and post-00s becoming parents, clean water is as important as high-quality milk powder. Therefore, easy to open with won the certification of maternal and infant characteristics of the A9 desktop drinking machine to cut into the maternal and infant crowd, can achieve 45 ℃ easy to soak milk, making it easier for infants and young children to feed.

In the second half of the development of the water purifier industry, in addition to the ability of technological innovation, it also tests the ability of brand enterprises to control the whole industry chain. On this point, Yi Kaide insists on Seiko, strictly selects the dedicated lines of the world's top suppliers, constructs a full-link quality control mechanism from R & D and manufacturing to quality inspection, and implements 6S standardized management, which has successfully won the certification of six authoritative organizations such as CE of the European Union, SGS of Switzerland and CQC of China.

In the after-sales end, Yi Kaide has also set up a perfect service system to provide users with 24-hour service 365 days a year, and won the "five-star after-sales service certification" issued by the National Commodity after-sales Service Evaluation and Evaluation Committee in 2022, achieving all-weather, full-time protection of Chinese drinking water health.

All in all, today's Yi Kaide is already an innovative water purification brand integrating R & D, production and service, coupled with an always consumer-oriented concept, which will help them to take the lead in breaking the situation in the new stage of development of the industry. pull up the ceiling of industry development.

From "Ice Breaking" to "Navigation", this is a fully upgraded journey in 2021. Yi Kaide became a strategic cooperative brand of the "National team" Antarctic Research team, and successfully contributed to the 38th Antarctic Research Expedition. Based on the concept of "Chinese core, know more about Chinese water", they actively explore the hydrological conditions and water quality characteristics of Antarctica, so as to provide a better water purification experience for the Antarctic research team.

This easy cross-border cooperation is equivalent to "ice-breaking" to "navigation". It is not only a continuation of the spirit of the aircraft carrier, but also another comprehensive upgrade of the brand.

Technically, relying on the aircraft carrier class water purification laboratory, Yi Kaide will continue to deeply explore the technology of special water quality purification and transform it into product research and development and innovation, so that the latest aircraft carrier water purification technology can be applied and popularized, benefiting more ordinary consumers.

At the same time, such cooperation is also conducive to the formation of higher technical standards in the water purifier industry. In recent years, Yi Kaide has been involved in drafting the technical standard of "Technical Specification for virus removal function of drinking Water treatment equipment", and when the quality of aircraft carrier-level water purification is integrated into the standard, it will undoubtedly further promote the development of the water purification industry towards standardization, high quality and sustainability.

In short, this cooperation is another evidence of the strength of the brand. At a time when the health of water use has become a social topic related to people's livelihood, we believe that Yi Kai will continue to grasp research and development on the one hand and manufacturing on the other, and build water purifiers in the spirit of Chinese aircraft carriers. continue to complete the mission of bringing cleaner and safer drinking water to thousands of households, and truly escort China's water.

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