Shulou(Shulou.com)11/24 Report--

CTOnews.com May 21 news, CTOnews.com noticed that recently, some of bilibili's main UP dynamic page appeared "charging exclusive" video content, users need to open 30 yuan monthly charging service to watch these videos, and enjoy like, coin, collection, comments and other rights. This is bilibili's attempt to provide a new cash channel for content creators after launching the first UP paid video last year.

According to the bilibili charging Service Agreement, the charging plan includes custom charging and monthly charging, and monthly charging includes ordinary monthly charging and high-end charging. Users can express their love and support for a specific UP master by charging it. Bilibili will convert the charging revenue according to the number of charges to a particular UP master and distribute it to the UP master in the form of shells.

With regard to the exclusive video revenue of monthly charging, it is unknown how the platform and the UP master will be divided. According to the previous distribution rules of bilibili's "charging plan", among the user's charging income, bilibili will deduct taxes and other fees and give it to the up master 70% Perry B to get 30%.

It is reported that this function is still in a small-scale internal testing stage, only some invited UP owners can be activated. Some UP owners say this feature can help them gain more revenue and motivation, thereby improving the quality of content and the frequency of updates. But some UP owners say frankly that this function may not be very effective for UP owners of studio operations, because even if users are willing to pay, the related income is still lower than the studio expenditure.

Bilibili has not disclosed the specific revenue sharing and follow-up planning for this function. Industry insiders believe that this exploration reflects bilibili's concern about his own revenue and profitability, and it is also an attempt to realize traffic in the public domain and private domain. But there is also a need to balance the relationship between paid and free content to avoid affecting user experience and fan growth.

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