Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 20 (Xinhua)-- Bloomberg recently published a feature article saying that Apple's first MR headset developed in seven years fell short of Cook's expectations.

Source of ▲: Cook's original idea was a lightweight wearable device with built-in batteries similar to ordinary glasses, rather than a headset that now looks like ski goggles and is connected to an external battery by cable, according to Apple's official Bloomberg news agency, citing people familiar with the matter. Cook hopes it will replace some of the functions of iPhone for light tasks such as browsing the web, responding to messages and playing games.

▲ glasses-style AR device, photo: Xiaomi official website, but Apple's engineering department failed to achieve this goal, and the final product became a headset. In order to reduce the head pressure caused by weight and avoid the problem of high temperature, Apple has to use an external connection to connect a battery pack the size of the iPhone through a power cord, which users can put in their pockets or handbags for outdoor use.

Bloomberg pointed out that Cook is not too involved in product development, but attaches great importance to it. Because this product may be the last new product line launched during Cook's tenure. Analysts believe that to achieve Cook's desired form of glasses, it will not be possible until at least 2027. Cook's term ends in 2025, according to the Mark Gurman.

Bloomberg said Apple executives are also conservative about sales expectations because they are not satisfied with the MR device. Estimated sales fell to 900000 from the original plan of 3 million a year. Cost is also another pain point. CTOnews.com reported earlier today that analysts estimate that Apple's MR device will cost as much as $1600, with Sony's exclusive supply of Micro OLED screens and 14 CMOS image sensors accounting for nearly 1/3 of the total cost. As a result, the profit margin of the device will be much smaller than that of most of Apple's products, and Apple's marketing team will have to work hard to balance pricing and cost so as not to scare away consumers.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.