Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 18 (Xinhua)-- Yamaha, which has a business spanning musical instruments and vehicles, has announced its entry into the electric vehicle analog sound market, according to a recent report by Toyo Economic. Yamaha will combine its own technology in the field of music and the experience of its subsidiary Yamaha engine to jointly develop a sound system α live AD for electric vehicles and promote it to the electric vehicle industry and motorcycle industry.

▲ alive system, photo source: Yamaha official website

CTOnews.com query found that the system can collect information about motor speed, pedal opening and speed, and make comfortable sounds based on these information to make drivers feel happy. However, the report points out that so far, no vehicle manufacturers outside Yamaha have adopted α live AD. On the one hand, automakers do not want power-consuming parts to affect the mileage of electric vehicles, while Harman and Bose have previously launched similar products, which have been adopted by automakers, which is bad for Yamaha, which is late in the field.

▲ Lexus LFA sound waves smashed champagne glasses, photo: Lexus official website Yamaha believes that compared with Haman and Bose, Yamaha's advantage is that from the perspective of the automobile industry, Yamaha provides customized engine sound effects for different cars, and drivers will not hear the sound effects of simulating high-engine SUV when driving a small electric car. In addition, Yamaha hopes to turn α live AD into another form of human-computer interaction outside the dashboard. For example, the supercar Lexus LFA, which uses the Yamaha engine, is so accelerated that the traditional speedometer does not have time to respond. Even if it is replaced with a liquid crystal speedometer, the driver is still used to judging the speed by the sound of the engine, so it is widely praised.

Yamaha said that although some drivers and passengers want the car to be as quiet as possible, there is still a certain proportion of drivers, especially sports car drivers, who judge the condition of the car by sound. Yamaha believes that as long as 1% of customers are won, it is also a sizeable market.

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