Shulou(Shulou.com)11/24 Report--

According to reports on the morning of May 18, Beijing time, US technology giant Google is integrating the latest generative artificial intelligence technology into its product array, while internal documents show that Google's online advertising business has become the latest integrated department.

Google internally approved the use of generative artificial intelligence technology based on "large language models" in automated advertising and advertising-related customer service, according to the documents.

Last week, Google unveiled the latest and more powerful large language model "PaLM 2" at the developer conference, which is trained with vast amounts of text data and is as smart as a human being and capable of answering questions and executing instructions.

Internal documents show that a number of Google's internal product teams are preparing to adopt the language model, including allowing advertisers to quickly create their media content and, on Youtube, prompting video writers to create what they should create.

On the Youtube platform, the Google team has been testing the PaLM 2 model, mainly to create titles and introductions for young videos. For video creators, Google will use this model to find recent hot topics and give five suggestions for making videos.

Recently, artificial intelligence dialogue tools have become the focus of the technology industry and triggered an obsession on Wall Street. Giants such as Google, Microsoft, Meta and Amazon are scrambling to implant generative artificial intelligence technology into a variety of products.

In this wave, Google is under particularly great pressure. The blockbuster ChatGPT comes from OpenAI, a Google rival backed by Microsoft, which is also quickly integrating web search services. There is a view that the web search market, which has been monopolized by Google, may be reshuffled.

Google has staged steady high growth over the past 20 years, but now it is beginning to show weakness, and revenue growth has been disappointing for several quarters.

Since last year, many advertisers worried about the US recession, and they have cut their advertising budgets, which has dealt a heavy blow to Google, Meta and other companies. It is reported that advertisers in many industries have found that the conversion rate of Google search advertising is declining since the beginning of this year.

In addition to web search, email and online spreadsheet software, Google plans to implant generative artificial intelligence in more business areas, with the ultimate goal of expanding revenue and profit margins, according to internal documents.

According to one of Google's plans, a customer service system based on artificial intelligence will be developed in the future, which will serve hundreds of Google products, including Play software stores, e-mail, Android search and mapping services.

For example, robot conversation tools can communicate with advertisers in easy-to-understand language and eventually recommend the most suitable advertising marketing solution for them.

A Google spokesman did not comment on the broader AI integration plan.

Recently, Google has launched "Google Duet" and other new services, users can use daily language to consult cloud computing-related questions, the system will give the answer. For example, they can consult how to use a cloud computing service or function, or get a detailed implementation plan for their own project.

Google is also working on AI drawing products, similar to the industry's well-known Stable Diffusion, according to internal documents. Like OpenAI's DALL-E, users only need to provide a few keywords, and Stable Diffusion can quickly create different styles of images.

It is not surprising that Google integrates artificial intelligence technology in its advertising business. Just last week, Google's advertising rival Meta launched the "AI sandbox" product, which is the equivalent of a testing ground for advertisers to try a variety of tools launched by Meta based on generative artificial intelligence technology. Meta also recently updated its advertiser tool library to make it easier for advertisers to optimize their marketing plans.

It is reported that Google is about to hold the annual advertising business event "Google Marketing Live", when it will launch new tools and technologies used by advertisers. Google did not disclose details of the specific content, but it is clear that artificial intelligence will be a core issue.

Google said that at the conference, advertisers will see Google's advertising solutions based on artificial intelligence, which will enrich the advertiser experience and bring better marketing returns in today's economic environment.

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