Shulou(Shulou.com)11/24 Report--

According to news in the morning of May 18, Beijing time, Netflix executives reportedly said that the low-cost advertising package has worked well since its launch, and the number of monthly active users has reached 5 million.

In November last year, Netflix launched a low-cost advertising package in 12 markets for $7 a month, while the ad-free package was more expensive, starting at $10 a month. The purpose of launching the advertising package is to attract more customers and increase revenue, as the streaming media platform is becoming more and more competitive.

On Wednesday, local time, Netflix briefed advertisers on the business, and company executives stressed that Netflix has a wide range of programming content, including "Strange things", "Squid Games" and the movie "Sky Rescue 2." Bela Bajaria, chief content officer of Netflix, said: "We make such good films and TV dramas in so many countries, cover so many genres, have such a wide and diverse audience, that no other entertainment company has the ambition to do so."

Jeremy Gorman, president of global advertising at Netflix, says the number of monthly active users of the advertising package has reached 5 million. The statistics here refer to users who have adult information and watch advertising content, excluding users whose data are children. By the end of March, Netflix had 232.5 million paid subscribers worldwide.

In the days to come, Netflix wants to work with advertisers to create new ads that can only be broadcast in digital services. For example, to make a 30-minute commercial, it can be played in several days, and each time the audience watches the program, it will broadcast continuously to tell a story. If it is cable TV, such ads cannot be broadcast because viewers do not always lock on one channel.

Netflix's interaction with advertisers was supposed to be held offline in New York, but it was changed to online because of the ongoing American Writers Association (Writers Guild of America) strike and a possible protest.

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