Shulou(Shulou.com)11/24 Report--

CTOnews.com May 18, Pepsi Cola partnered with Apple to provide free Apple Music access to Pepsi drinkers this summer, and Pepsi launched "Press Play on Summer Campaign" today.

In the advertising blitzkrieg, Pepsi will provide 400 million bottles of 20-ounce Pepsi, Pepsi Sugar-free and other accompanying Apple Music QR codes. These codes are available today and will provide free Apple Music membership, Apple Music live events and Beats headphones for new customers for a period of three months.

Pepsi plans to advertise promotions throughout the summer, starting with Puerto Rican rapper Bad Bunny. Bad Bunny is the Apple Music Artist of the year in 2022, and the album "Un Verano Sin Ti" is Apple Music's most streamed album in 2022.

Free Apple Music code ads will appear on televisions, social networks and other locations such as gas stations and convenience stores.

PepsiCo and Apple first partnered together in 2003, when Pepsi provided 100 million song downloads from iTunes Store.

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