Shulou(Shulou.com)11/24 Report--

On the morning of May 17, 2023 China International Consumer Electronics Expo (hereinafter referred to as Electric Expo) and Qingdao International Software Fusion Innovation Expo (hereinafter referred to as soft Expo) opened at Qingdao International Convention and Exhibition Center. With the theme of "Zhihui merging students and gathering the future", the exhibition will realize the integration of the two major exhibitions, namely, the electric fair and the soft fair, and show the development trend and achievements of the industry in the form of "combination of software and hardware".

The Electric Expo is a professional and international exhibition in the field of consumer electronics approved by the State Council, sponsored by the Ministry of Commerce, the Ministry of Science and Technology and the people's Government of Shandong Province, hosted by the China Chamber of Commerce for the Import and Export of Mechanical and Electrical products, the China Electronics Society and the people's Government of Qingdao. 19 sessions have been successfully held so far. The soft Expo, sponsored by the people's Government of Qingdao, has been held for 6 times.

Qingdao is based on the manufacturing industry and the foundation of a strong city. especially in the field of home appliances and electronics, Qingdao has a solid foundation-it has been approved to establish the only national manufacturing innovation center in the field of home appliances, the national high-end intelligent household appliance innovation center; there are more than 2200 cluster enterprises, including 17 national manufacturing champions and 1297 high-tech enterprises.

This exhibition gives full play to the superposition effect of "double exhibition, both hardware and software, mutual integration and symbiosis", conforms to the general trend of global digital transformation and the main theme of the new round of industrial reform, sets up an exchange and cooperation platform for accurate docking of supply and demand and promoting two-way investment, accelerates the development of industrial digitization and digital industrialization in Qingdao, and implements the strategic deployment of a strong manufacturing province and digital Shandong. It plays an important role in promoting the construction of manufacturing power, network power and digital China.

Aiming at the development trend of the global consumer electronics field and software industry, and combining with the local characteristics of Qingdao, this exhibition has set up four theme exhibition areas: "Core screen Intelligent Control", "Virtual Audio-Visual", "AI Application" and "Gongfu Qingdao". The total area of the exhibition is 50,000 square meters, and there are more than 300 domestic and foreign enterprises participating in the exhibition.

Haier Zhijia scene brand three-winged bird, Hisense's first 8K laser TV, Aucma's high-end exquisite household appliance suite covering all-temperature technology, BOE leading international standard "paper-like eye protection display" devices, Samsung commercial display devices and smartphones, Huawei's full-house intelligent full-scene new products, Goll's leading algorithm and accurate VR motion seat. Innovative Qizhi industry-oriented AIGC new product "Qizhi Kongming" algorithm engine. 2023 electric fair, soft fair ushered in, is the local brand and industry leader "reflect each other". Through the immersive real-world display of participating brands, the 2023 Electronic Expo and soft Expo paint a beautiful picture of the future intelligent life, bringing not only the highest technology content and the latest products and technology. it also continues to guide the development and consumption trend of the home appliance and electronics industry.

The high-quality forum phalanx held in parallel with the exhibition, covering one business leaders summit forum and seven high-profile parallel forums, was attended by more than 100 guests, including academicians and representatives of world-renowned entrepreneurs and business associations. we will carry out high-level dialogue from many dimensions, such as the digital economy, the real economy and the digital industry, and create an "ideological feast" for the industry.

Innovation is the eternal driving force of industrial development. As the "reserved program" of the telecom fair, it has successfully held 9 "Leader Innovation Awards" and ushered in a major promotion this year. It is understood that this selection activity, in conjunction with the national manufacturing innovation platform, the National High-end Intelligent Household Appliance Innovation Center, is aimed at soliciting innovative products and designs in the field of consumer electronics around the world. it covers emerging fields such as smart home appliances, smart medical care, smart travel, and virtual display devices, as well as cutting-edge applications of intelligent sensors in consumer electronic products. Relying on the innovation ecology created by the dual platforms of the Electric Expo and the soft Expo, the "Leader Innovation Award" provides more possibilities for enterprises to achieve accurate docking of supply and demand of industry-university-research and accelerated transformation of achievements, provides a technology library for enterprises to continuously improve technology and iterative products, and promotes the interconnection between the upper and lower reaches of the industrial chain and innovation chain.

With the help of the spillover effects of a series of supporting activities, the exhibition will form a multi-dimensional docking platform of industrial resources, bringing together the deep docking of "politics, industry, learning, research, finance, introduction and utilization" of high-quality resources. we will continue to promote the complementary, strong and extended chains of related industries in Qingdao, and make Qingdao the "preferred place" for domestic consumer electronics industry investment.

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