Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 16, according to MoneyDJ, the supply chain pointed out that Nvidia decided at the end of April to stop supplying RTX 4070 GPU chips to AIC brands in China for one month due to poor sales of RTX 4070 graphics cards. This is to prevent dealers and channel vendors from lowering the price of this type of graphics card.

According to the latest news, it was originally expected to resume normal shipments in May, but now it does not look optimistic and may even improve slightly until June, and the follow-up sales of the graphics card are not optimistic.

In addition to the situation caused by players' weak desire to spend and not as expected, the industry also inferred that there may be several factors:

First, the focus of the business strategy is not here. Recently, Nvidia has targeted AI servers for positive development, and the product line is relatively meaningful in terms of market indicators, which also makes Nvidia's market position in the GPU field more stable, driving revenue and profits.

Second, control the amount of inventory. Due to the shadow caused by the inventory accumulated in the previous supply chain, in the face of uncertain terminal actual demand, conscious control of supply can also enable inventory to maintain a healthy water level.

Third, stabilize market prices. Limited supply, more able to create an atmosphere is "even if e-sports players want, but not necessarily can buy", which can stabilize the price, so as not to cause panic price competition.

The RTX 4070 graphics card was officially released on April 12, 2023, with a public edition price of 4799 yuan. CTOnews.com noted that the graphics card is still in stock on the e-commerce platform, which may mean that the inventory of the previous IPO has not been exhausted.

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