Shulou(Shulou.com)11/24 Report--

Mustafa Suleyman, co-founder of artificial intelligence lab DeepMind, has issued a stern warning to his former employer, Google, that the Internet is about to undergo fundamental changes and that old-fashioned search engines will disappear within a decade.

In a recent interview with No Priors podcast, Suleiman said: "If I were Google, I would be very worried because the old search engine will not exist in ten years. "

In 2010, Suleiman co-founded DeepMind, a pioneering AI company, with Demis Hassabis and Shane Legg. Google acquired it in 2014 and supported its continued development of breakthrough technologies, including AlphaFold, an AI model that can predict protein structure.

In 2019, Suleiman moved from DeepMind to vice president of Google. DeepMind had previously conducted an internal investigation into allegations of bullying by Suleiman employees, and people had been complaining about his behavior for years. He has apologised and said he "really screwed up."

During Google's final days, Suleiman worked on developing a large language model, LaMDA. He said he and other colleagues tried to launch a conversational interactive product using the model, but failed to convince Google to accept it.

"For a variety of reasons, it wasn't the right time for Google," he said with a chagrin laugh. I just thought that conversational interactive products would definitely come out, and that would obviously trigger a new wave of technology. "

Suleiman added: "I think conversation is the interface of the future, and Google has adopted conversation, but the conversation experience is unbearable. "

After leaving Google, Suleiman and others co-founded a startup called Inflect AI. The company recently launched its first product, the personalized chatbot Pi.

Google could lose a lot if it is forced to make fundamental changes to its search engine. As a "gatekeeper," Google crawls, indexes, and ranks countless sites. Almost all of Google's profits come from placing ads alongside search results. Now, the company is testing its own chatbot, Bard, and applying some of its techniques to search. But no one really knows how Google will make money from this new business model.

Suleiman said on the No Priors podcast that with or without Google, the search experience will evolve into conversational and interactive forms, which will have a huge impact on the future of the web and everyone who relies on it for information and livelihood. Here are more highlights from Suleiman's comments:

"Yellow Pages for the '80s" When you search Google, it shows 10 blue links that you can click on to find answers. This is a Google search-generated page, and when you browse it, it tells Google how long you spent on it, what links you clicked on, how much content you viewed, and so on.

Then, you need to return to the search login page, re-enter the query, and repeat the query process again. This is a conversation, and Google learns by repeating it. However, it uses the Yellow Pages conversational style of the 1980s, and we can now converse fluently in natural language.

'SEO to the extreme' I think what Google is doing on the Internet may be unintentional, but it has actually changed the way content is produced to optimize advertising. All content is now optimized to the extreme to meet SEO requirements. The result is that the text on the web page is divided into small pieces and subheadings, and the ads also separate them, so that it takes us five to seven or 10 seconds to find the information we want, and most of the time we just want to know a small piece of information.

And when we need to read, content is often presented in an awkward format, because if you stay on the page for 11 seconds instead of 5 seconds, Google considers it high-quality, engaging content. Therefore, content creators are incentivized to keep you on the page, which is detrimental to us because we, as humans, need high-quality, concise, fluent, natural language to answer our questions.

More importantly, we want to be able to update our answers without having to think about how to change our queries. We've learned "Google Language," a strange word we've co-developed with Google for 20 years. This must stop now. That era is over. We can now communicate with computers in fluent, natural language. This is the new search interface.

'Everyone will have their own AI' We think that in the next few years, everyone will have their own personal AI. These artificial intelligence will include commercial artificial intelligence, government artificial intelligence, non-profit artificial intelligence, political artificial intelligence, influencer artificial intelligence and brand artificial intelligence.

Each AI will have its own goals, aligned with those of its master. We believe that, as individuals, we all want our AI aligned with our interests. That's what personal AI means, we call it Pi, and it's going to be your mate. We start out empathetic and supportive and try to ask ourselves what good conversation is.

What has changed in the structure of the Internet? I think that in the future, the Internet will fundamentally change, most computing will be in the form of conversations, and a large part of this conversation will be facilitated by various types of artificial intelligence. Pi, for example, can provide you with a news digest in the morning. It's constantly learning what you like, whether it's a cactus or a motorcycle. Every few days, it sends you new updates, providing new information in summary form, and this is very consistent with your reading style, interests, and preferences for consuming information.

Both traditional websites and the open Internet default to a fixed format, assuming that everyone needs the same format. Generative AI clearly shows us that we can make everything dynamic and completely personalized. If I were Google, I would be very worried because the old-fashioned search engine will no longer exist in ten years. It won't happen overnight, there will be transition times, but these concise, dynamic personalized interactions clearly represent the future.

Advice for content creators I think AI is essentially just a website or app. For example, if you have a blog about baking, you can use AI to produce high-quality content to make your blog more engaging and interactive. So, to me, any brand can be considered an AI, just using static tools.

The advertising industry has been using colors, shapes, textures, text, sounds, and images to produce meaningful content for centuries, only they release new versions every six months or every year. Now it will all be much more dynamic and interactive. So I really disagree with the idea that there are only one to five AI's. I think this is completely misguided and fundamentally wrong. In fact, there will be hundreds of millions or billions of artificial intelligences. What we don't want is autonomous AI operating completely independently, doing their own thing aimlessly, which doesn't produce good results.

If bloggers had their own AI to produce content, then I can imagine a world where my Pi would communicate with other AIs and say,"Suleiman is very interested in learning to bake, but he can't crack eggs, so where should he start? "Then there will be interactions between the AI. When Pi comes back to me, it says,"Hey, I found a great AI today. "

Maybe we can talk, and you'll find a lot of super fun. Short Video of me interacting with another AI, or something like that. I think this is going to be a new way of generating content. I think your personal AI will act as an interlocutor into another world. That's basically what Google is doing right now, by the way. Google will grab other AI generated by traditional static methods, interact with them, rank them, and present them to you.

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