Shulou(Shulou.com)11/24 Report--

According to news in the morning of May 16, Beijing time, Amazon will increase the search for products similar to ChatGPT for e-commerce. It is reported that Microsoft and Google are also adding generative AI functions to search engines, and Amazon must not be left behind.

Amazon recently announced new job postings, one of which is for senior software development engineers. Amazon wants to reshape search with a conversational experience, answer user questions through conversational features, help users compare products, and provide personalized advice.

"We are looking for the best and brightest people to help Amazon achieve these goals and quickly deliver our vision to our customers," the recruitment source said. this will be an once-in-a-lifetime transformation of search engines. "

There is also a job news that Amazon wants to restructure and reinvent its search engine, giving priority to AI and introducing a large number of next-generation deep learning technologies.

Keri Bertolino, an Amazon spokeswoman, declined to comment on the hiring, saying only: "We will invest heavily in generative AI technology across the company's businesses."

Conversational product search has the potential to reshape a key part of Amazon's core retail business. There are search boxes on Amazon App and at the top of the web page, and many people use it to find products. In the United States, many users search for products through Amazon rather than Google.

In the early days, the generative AI introduced by Microsoft and Google was stupid and full of mistakes, and even the basic questions could not be answered, but the enhanced Bing and Google search were still attractive. When you ask Bing search (ChatGPT behind it) to recommend the five best electric razors, it will give you a list and link to the online store. Amazon has the same function, showing ads and then recommending dozens of products. Many people are unhappy with Amazon search because there are more and more advertisements and sponsored content.

Amazon CEO Andy Jassy said last month that generative AI technology is a huge opportunity that will revolutionize every user experience. In April AWS unveiled some new services that rely on generative AI technology. Amazon also wants to use AI technology to improve Alexa voice assistant and use AI tool to create pictures and videos for advertising campaigns.

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