Shulou(Shulou.com)11/24 Report--

According to the news of CTOnews.com on May 15, it is well known that a group of users will be selected for trial before any new product is released. For the VR / AR headset, which Apple is preparing to launch on WWDC 2023 in June, it seems to have been approved by Palmer Luckey, the founder of Oculus.

According to Mark Gurman, Apple's leading executives hold a "big party" every year to review the progress of the headline development, and hundreds of executives experienced the product last week.

The interesting thing about Gurman's words is that Apple's design team said earlier that the AR headset was not ready for launch this year, but Apple CEO Cook and COO Jeff Williams chose to ignore these concerns. They may think that any further delay could give Apple competitors a greater advantage, so they have no choice but to rush the release.

Judging from previous comments, Apple Touxian may be named "Reality Pro", which may be the company's most "polarizing" product to date, but for the founder of Oculus, the headset wearable device clearly made an excellent first impression.

However, in view of the popularity of Luckey and Oculus in the VR industry, some foreign media believe that he chose Apple to cooperate in marketing and publicity.

For now, however, even if Luckey fully endorses the product, there is no guarantee that it will be 100% successful after its launch. According to earlier estimates, Apple may only ship about 300000 Reality Pro units this year, but the unit price seems to be on track to reach $3000 (CTOnews.com Note: currently about 20880 yuan).

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