Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 14 (Xinhua)-- South Korea's two technology giants-- Samsung Electronics and Naver-- have reached an agreement to jointly develop a generative artificial intelligence platform for enterprise applications to compete with global AI tools such as ChatGPT, according to the Korea Economic News.

Naver, South Korea's largest online and search engine operator, will reportedly get semiconductor-related data from Samsung to create a generative AI that will be further refined by Samsung. The AI tool will support Korean and will first be used by Samsung's device Solutions (DS) division, which includes its semiconductor business. The two sides plan to launch the AI tool as early as October and, after testing, expand its use to other Samsung businesses, including the device experience (DX) division, which is responsible for smartphones and home appliances, according to sources. Through this partnership, Samsung will have an internal AI tool that will improve the company's productivity while preventing the disclosure of sensitive trade secrets caused by the use of platforms developed by other companies, while Naver will improve its chances of entering the global corporate AI market.

A key advantage of the Samsung-Naver AI chat robot is its support for Korean. Naver Cloud, the artificial intelligence unit of Naver, said in February that it would launch a new super-large-scale AI platform, HyperCLOVA X, in July, an updated version of its earlier version of HyperCLOVA, with the aim of creating an AI ecosystem suitable for Korean services. Naver said HyperCLOVA X has learned 6500 times more Korean words than ChatGPT developed by Microsoft-supported OpenAI and will better understand and respond to Korean questions than English-based tools.

"in developed countries, AI data are mainly processed in English. Non-English-speaking countries such as South Korea are marginalized in the use of generative AI tools," Kyung Guixian, president of Samsung's semiconductor business, said recently through his social networking service. Cui Xiuyin, chief executive of Naver, also said that one of the company's main business goals is to provide customer-centric services that better solve the problems faced by South Korean companies. Naver said in early February that it would launch a beta version of SearchGPT, an AI-based search engine, in the first half of this year. Naver plans to make its enterprise-oriented generative AI tools available globally by the end of this year by combining its existing collaborative business services, including LINE WORKS and NAVER WORKS, with HyberCLOVA X.

Samsung and Naver also plan to launch AI chips in the second half of this year to compete with GPU products from companies such as Nvidia. In December, two South Korean companies said they were working on the next generation of AI chips designed to be optimized for very large-scale AI platforms. Upon completion of research and development, these AI chips will replace the Nvidia chips currently used in Naver's AI platform. According to market research firm Gartner, the global AI chip market is expected to grow from US $23 billion in 2020 to US $70 billion in 2025.

CTOnews.com reported that earlier this month, Samsung said it banned employees in its DX division from using ChatGPT, Google Bard, Bing AI chatbots and other generative AI tools on its desktops, tablets and smartphones. Samsung, the world's largest maker of memory chips and smartphones, is the latest large South Korean company to publicly express concerns about generative AI tools and privacy. In South Korea, SK Hynix (SK Hynix Inc.), the world's second-largest memory chip maker, and POSCO Holdings Inc., South Korea's largest steelmaker, have banned their employees from using generative AI chat robots at work. Some Wall Street banks, including JPMorgan Chase & Co., Bank of America Corp. And Citigroup Inc., have also banned or restricted the use of ChatGPT and other generative AI platforms.

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