Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen MissBook, Mr. Aviation for the clue delivery! Elon Musk has chosen Linda Yaccarino, NBC Universal's chairman of global advertising and partnerships, as Twitter's new CEO, two people familiar with the matter reported today.

Meanwhile, NBC Universal just announced tonight that Yakarino has left. Yakarino joined NBC Universal in 2011 and was succeeded by Mark Marshall, president of advertising sales and customer relations at NBC Universal.

Musk announced on Twitter earlier today that he has found a new CEO for Twitter, expected to take over in six weeks. While Musk did not directly mention Yakarino's name at the time, he has indicated that the new CEO is a woman. Later, reliable sources confirmed that the new CEO was Yakarino.

Analysts say the appointment of Yakarino as the new CEO will open a new chapter for Twitter, which is struggling. Since Musk took over Twitter last October, the company has laid off about three-quarters of its workforce. Twitter has also experienced a series of upheavals in recent weeks, including several outages.

Moreover, Twitter investors have long complained about Musk's distractions because Musk is the CEO of several companies. In December, Musk launched a Twitter poll asking fans if they should resign as Twitter CEO, and the final vote supported Musk to do so.

Musk said today that Twitter's new CEO will be in place in about six weeks. After stepping down as CEO, Musk will continue to serve as Twitter's executive chairman and chief technology officer (CTO), responsible for product, software and systems operations. It also led to some speculation about whether Musk's role at Twitter would change significantly with the new CEO.

At a marketing conference in Florida in mid-April, Yakarino and Musk sat down together for a keynote interview. During the conversation, the two discussed marketers 'role and place in Twitter's future.

As we all know, after Musk took over Twitter, many companies stopped advertising on Twitter. To compensate for lost ad revenue, Musk launched Twitter Blue, a new subscription service that allows users to post longer tweets.

At NBC Universal, Yakarino oversees about 2000 employees, roughly the same number as Twitter, or slightly more. Yakarino's team is primarily responsible for the profitability strategy of NBC Universal's streaming service Peacock. In addition, her team generated more than $100 billion in ad sales and forged partnerships with companies such as Apple, Snapchat, BuzzFeed, Twitter and YouTube.

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