Shulou(Shulou.com)11/24 Report--

Today, Vision Entertainment, the leading live e-commerce service in China, was awarded the "Business value Honorary ecommerce of the year 2023". The award was presented by the 7th Microbroadcast easy Social Media Conference. Vision Entertainment CEO Guan Minghe attended the conference and gave a speech to share.

Guan Minghe said that live e-commerce has entered the era of global operation, in which the new opportunities for MCN growth can be explored from two angles: the first is to achieve rapid growth of 10 million-level GMV through slicing matrix, and the second is to dig deep into fine operation through the technical means of SaaS system.

In terms of slicing matrix, Vision Entertainment has developed an one-click management platform for slicing matrix business, which can not only help partners quickly obtain live material, but also quickly identify the material and reduce homogenization. You can also quickly set up a reward mechanism for commodity activities and have a mature and complete supervision system to ensure the security of the content.

In terms of SaaS system, the new SaaS system developed by Vision Entertainment has effectively improved the efficiency of business management, commodity management, contract management and data statistical analysis. At present, the cumulative number of merchants has exceeded 4000, and more than 8000 commodity reports have been reported, realizing multiple algorithms such as online live broadcast process, real-time data, intelligent selection, large-scale analysis, and so on. Efficient integration of leading supply chain resources.

It is understood that Vision Entertainment entered the Douyin entertainment live broadcast section in 2018. In April 2020, the first star live broadcast was held on Douyin platform. At the same time, the online viewing volume reached nearly 600000, breaking the Douyin history record. It became the first entertainer live streaming organization. It has won three consecutive annual champions of Douyin entertainment live streaming. At present, the company has more than a thousand people. The business includes live e-commerce, short video advertising, video with goods, matrix communication and other sectors, and its artists such as Zhu Zili, Hao Shaowen and Zhang Meng Xiaowu have created many live broadcast records with a single GMV exceeding 100 million.

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