Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues on the way! CTOnews.com, May 12 (Xinhua) according to the official account of TechInsights Wechat, global shipments of Q1 Honor smartphones fell 11 percent in 2023 compared with the same period last year, mainly due to its poor performance in China. Due to the lack of high-end models, the average selling price of Glory is down 2% from a year earlier. As a result, Glory's wholesale revenue fell 13% from a year earlier, and operating margins became lower.

However, Glory's shipments rose sharply in Central Latin America, Africa and the Middle East and Western Europe, bringing its overseas shipments and share to their highest levels since the brand resumed its overseas activities. Driven by strong growth in overseas shipments, Glory still outperformed the industry as a whole (shipments fell-14 per cent year-on-year), with its global market share rising to 4.7 per cent in the quarter.

On MWC 2023, Glory launched the international version of Magic 5 Pro, Magic 5 Lite and Magic Vs folding screen. TechInsights said that although Glory lowered the retail price of the Magic 4 series after the release of Magic 5, it still recommended that Glory introduce more of the latest mid-and high-end devices to the global market, such as the digital series, to fill the 500 euro (CTOnews.com Note: currently about 3795 yuan)-1000 euros (currently about 7590 yuan) market segment. " In existing markets such as the UK, it is recommended that Glory strengthen offline channels, not only with online platforms and operators, but also with local retailers to make Glory's products reach a wider range of consumers. "

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