Shulou(Shulou.com)11/24 Report--

Thank you, CTOnews.com netizens. Hello, rabbit clue delivery! CTOnews.com news on May 11, in today's "2023 China online performance (live and short video) industry annual meeting", "China online performance (live and short video) industry development report (2022-2023)" (hereinafter referred to as "the report") was released. The report reveals the latest data from China's online performance (live streaming and short video) industry: more than 150 million webcast accounts, more than 1 billion content creator accounts and nearly 200 billion yuan in market revenue.

According to the report, the market revenue of China's online performance (live broadcast and short video) industry reached 199.234 billion yuan in 2022, an increase of 8 percent over the same period last year, excluding online marketing advertising. The report also shows that as of 2022, there were 11 listed companies in the industry, about 20 head live streaming platforms and about 15 head short video platforms. At the same time, there are 6263 enterprises with network performance management qualification, of which 1959 are new in 2022.

CTOnews.com noted that the report also disclosed the situation of practitioners and users of live and short videos. By 2022, the number of VJ accounts has exceeded 150 million, an increase of 7.1% over the same period last year, and more than 1 billion accounts have created and released short video content. The groups of anchors and short video creators are highly educated, younger, professional and so on. By 2022, the industry has directly or indirectly led to more than 100 million employment opportunities, making it a new choice for young people to choose jobs.

In terms of users, the report shows that as of December 2022, the number of webcast users in China reached 751 million, an increase of 6.7 percent over the same period last year, accounting for 70.3 percent of the total netizens, while the number of short video users was 1.012 billion, an increase of 8.3 percent over the same period last year, accounting for 94.8 percent of the total netizens. The growth rate of live streaming users has slowed down, while the nationalization of short video users has been further highlighted.

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