Shulou(Shulou.com)11/24 Report--

With 618 approaching, recently, Taobao Tmall Group and Cainiao Group jointly announced that Cainiao self-operated preferred warehouse products have been fully opened for investment attraction, new merchants can be exempted from 3 months warehouse rent, and the delivery fee is up to 30% off.

Cainiao preferred warehouse allocation, composed of Cainiao self-operated warehouse and self-operated warehouse allocation, provides industry-leading commitment half-day delivery, door-to-door delivery and other high-quality services through warehouse allocation integrated full-custody service. Cainiao Preferred Warehouse is the elite force of Cainiao supply chain. In the past, it mainly served Alibaba Group's self-operated business and a small number of head merchants. This is the first time that it has been fully opened to merchants.

At present, Taobao is making a large user scale for merchants with "huge investment at historical level." Many merchants are also paying attention to how to comprehensively improve consumption experience and retain consumers through product power, price power and logistics performance services.

"We found in consumer research that consumers value two aspects of logistics, one is door-to-door delivery and the other is certainty in timeliness. "The relevant person in charge of rookie said that in addition to door-to-door delivery and deterministic time-limited performance, the fully opened preferred warehouse products can also link Taobao Tmall to make door-to-door delivery and time-limited expression marks on the commodity search and detail pages, so that consumers can get deterministic service commitments when placing orders, so as to help merchants retain consumers.

A well-known domestic dairy enterprise e-commerce responsible person said, Last year its flagship store used the rookie warehouse allocation scheme, Milk drink heavy goods delivered to the door, Compared with the shop without cooperation, Return rate doubled, At the same time directly drive customers repurchase year-on-year increase of 10%, Become the core driving force of growth.

High quality service, easy to use and inexpensive. At the same time, the rookie announced 618 preferential schemes and guarantee schemes. In view of the pain point of big promotion outbreak, which leads to explosion and brings consumer experience decline, rookie launched the preferred warehouse allocation to realize two non-offline during the big promotion period: door-to-door delivery and time-effective expression. In addition, it also launched two discounts, new merchants can use free of 3 months warehouse rent, delivery fee up to 30% off, help merchants reduce costs. The reserved items of Cainiao supply chain_pre-treatment products for promotion, including pre-sale speed, pre-sale leading, etc., are also open to merchants. It is estimated that 80% of pre-sale orders can be processed in advance, and half of them will sink directly to the distribution outlets closest to consumers. They will be delivered as soon as possible after consumers complete the final payment, and half-day delivery will be realized during the promotion period.

It is reported that at present, Cainiao supply chain has formed eight professional networks such as light and small parts, large parts and cold chain, covering more than 2800 districts and counties nationwide. The preferred warehouse allocation under Cainiao Supply Chain is also providing half-day service, covering Hangzhou, Shanghai, Guangzhou, Shenzhen and other cities, and will achieve full coverage of cities with a population of ten million within the year.

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