Shulou(Shulou.com)11/24 Report--

The China International Consumer Electronics Expo (hereinafter referred to as the Electric Expo) is sponsored by the Ministry of Commerce, the Ministry of Science and Technology and the people's Government of Shandong Province, with the support of the Ministry of Industry and Information Technology. China Mechanical and Electrical products Import and Export Chamber of Commerce, China Electronics Society and Qingdao Municipal people's Government have successfully held 19 exhibitions so far. Qingdao International Software Fusion Innovation Expo (hereinafter referred to as soft Expo) is sponsored by the people's Government of Qingdao and has been held for 6 times. The current teleconference and soft Expo, with the theme of "Zhihui merging students gathering the Future", will be held at Qingdao International Convention and Exhibition Center from May 17 to 19. At that time, more than 300 domestic and foreign enterprises will participate in the exhibition, with a total exhibition area of 50000 square meters.

One or three new positioning

Aiming at the current development trend of the global consumer electronics field, the exhibition highlights three goals in combination with the development strategies of Qingdao's real economy, attracting investment and boosting consumption.

The first is to create an ecological exhibition brand. Give full play to Qingdao's resource advantages in the home appliance industry, with the help of the platform effect of electric fairs and soft fairs, organize high-quality exhibitions, hold high-level forums, and invite high-level guests to build an "ecological rainforest" of the home appliance industry. nourish the soil of innovation in the field of consumer electronics in Qingdao.

The second is to strengthen the attribute of exhibition transaction. This exhibition will actively innovate service models for exhibitors and buyers, build a cross-industry and all-factor transaction promotion platform around the specific needs of relevant parties in the consumer electronics fields such as exhibition and marketing, procurement, innovation and investment, and provide omni-directional, full-chain and one-stop trading services to improve transaction efficiency and expand the scale of exhibition transactions.

Third, pay attention to the actual effect of attracting investment in exhibitions. In accordance with the requirements of "one industry, one plan" and "one park, one policy", and with the help of forums and other supporting activities, this exhibition will set up a number of investment attraction and project negotiation scenes inside and outside the pavilion, promote the docking and cooperation of "government, industry, learning, research, finance, intermediary and application", actively promote the complementary, strong and extended chains of related industries in Qingdao, and make Qingdao the "preferred place" for domestic consumer electronics industry investment.

Two and four theme exhibition areas

In accordance with the professional, high-end and international concept of organizing the exhibition, combined with the current development trend of the consumer electronics industry and the local characteristics of Qingdao, this exhibition will set up four theme exhibition areas, such as "Core screen Intelligent Control", "Virtual Audio-Visual", "AI Application" and "Gongfu Qingdao".

The theme of Hall 1 is "Core screen Intelligence Control Exhibition". With "Smart Family-Smart Life" as the main line, the exhibition area will focus on displaying industrialization, market-oriented achievements and "cool techs products" in many fields such as global smart home, life, entertainment and so on. In addition to Haier, Hisense, Aucma and other three local industry leaders in Qingdao, Hall 1 also brings together leading enterprises in the global home appliance industry, such as Huawei, Samsung, Sony, Nintendo, and BOE, as well as cutting-edge unicorns such as DJI and Raytheon. Exhibits include: Hisense's first 8K laser TV, mobile smart screen, laser projection, art TV and other first products; Samsung's 8K TV, commercial display devices, smart phones; Huawei's full-house smart, commercial office, Huawei cloud and a variety of notebooks, tablets, wear and other panoramic new products; BOE leads the international standard of "paper eye protection display" equipment and other new products.

The theme of Hall 2 is "Virtual Audio-Visual Exhibition", which includes three parts: virtual reality, new display and integrated circuits. Industry well-known enterprises such as Oriental Movie Capital, Gale, iqiyi, as well as enterprises from Qingdao Virtual reality Industrial Park will show visitors the innovative development trend of the consumer electronics industry and the latest research and development achievements of digital technology through interactive exhibition modes such as VR, such as cool techs products such as Gore's leading algorithm research and development and VR motion seats that achieve accurate body feel.

The theme of Pavilion 3 and 4 is "AI applications". It mainly includes three exhibition areas: intelligent manufacturing, application of software and information technology, and artificial intelligence. Under the background that "consumption-driven production" has become the trend of industrial development, leading enterprises in home appliance supporting industries such as Asustek, Xinjiang, Kingdee, Innovation Qizhi and Issa will display artificial intelligence devices developed for B-end users. In addition, the enterprises of Qingdao artificial Intelligence Industrial Park will also be unveiled in Hall 4.

The theme of Hall 5 is "Gongfu Qingdao Exhibition", which will show Qingdao's development achievements in key areas such as software information service, industrial Internet, intelligent manufacturing and so on in a multi-dimensional and three-dimensional manner. to provide forward-looking experience and benchmark models for the digital transformation and upgrading of the manufacturing industry.

Three and eight high-profile forums

During the Expo, a summit forum of business leaders, seven high-level parallel forums and a number of supporting activities will be organized, regardless of the degree of specialization of the forum or the influence of the guest lineup, which is the highest in history among similar forums in Qingdao.

2023 China Electric Expo and soft Expo entrepreneurs Forum as the main forum of "double exhibition", with the help of the influence of "China Entrepreneur" magazine in the business community at home and abroad, heavyweight guests such as leaders of industry associations, academicians of the Chinese Academy of Sciences and Chinese Academy of Engineering, as well as world-renowned entrepreneurs were invited to attend the forum, including cutting-edge scientific and technological topics such as the application of nanotechnology. It also covers the contents that the political and business circles pay close attention to, such as the urban development of digital industry, the transformation of digital industry, the upgrading of digital economy and manufacturing industry.

The new display summit forum is hosted by Chuxin Technology Group, an industry leader, with the theme of "the Future of Innovation in the display Horizon". More than 10 experts, scholars and business leaders, including Peking University, Hisense Video and JD.com Fang Yiyun Technology, are invited to carry out high-level dialogue from the dimensions of technology, business model and application scenarios, which will provide external wisdom for the high-quality development of our city's new display industry.

The new retail forum in the artificial intelligence era is hosted by the China Chamber of Commerce for the Import and Export of Mechanical and Electrical products, and invites the executives and well-known scholars of GFK China, Skyworth, Graffiti Intelligence, Buy Technology and other industry leaders to discuss the service upgrading and business innovation of the new retail format in the artificial intelligence era around the topics of the new era, new scene and new retail.

The 2023 artificial Intelligence Industry Development Forum is hosted by the China (International) Robot and High-end equipment Industry Alliance. The leaders and well-known scholars of Huawei, Hisense Group, Yantian Lifei, Haier Zhijia, Issa Technology and other industry leaders will express their wonderful views on the topics of artificial intelligence technology to build self-evolving urban agents and help industry digital upgrading.

Meta-universe and virtual reality technology development forum, 2023 Chinese developer ecological development forum, international summit on capital enabling manufacturing, and specialized new high-quality development forum invite domestic and foreign academicians, well-known university scholars, industry association leaders and well-known entrepreneurs to attend and deliver keynote speeches, which will bring a splendid feast of wisdom to every participant and create a professional, authoritative and approachable high-level forum.

IV. Diversified supporting activities

Closely linked to the themes of entrepreneurship and innovation, consumption boost, economic and trade cooperation, and attracting investment, the Expo has carefully arranged a series of brilliant supporting activities.

The selection of "Leader Innovation Award" is a "reserved program" of China International Consumer Electronics Expo, which has been successfully held for 9 times. This selection activity will rely on the National High-end Intelligent Household Appliance Innovation Center to solicit innovative products and design solutions in the field of consumer electronics around the world, and an award ceremony will be held during the exhibition. In order to support entrepreneurship and innovation in the field of home appliances, the Seventh Global cool techs Competition of the Internet of things will be launched.

With the activity of "Yihui Qingdao consumption year", home appliances promotion activities will be organized during the exhibition to provide consumers with one-stop localization services such as home appliance purchase, delivery and after-sale. In order to make the general public friends go to the exhibition and go shopping, we will set up a special area for promoting consumption of household appliances in Hall 3, when professionals will provide consumers with on-site consultation on the purchase and maintenance of household appliances.

In order to enhance the international level of the exhibition and promote the accurate investment of seven industrial chains in Qingdao, such as smart home appliance manufacturing, integrated circuit technology, new display, virtual reality technology, artificial intelligence technology and application, intelligent equipment manufacturing, software and information technology application, we will also invite organizations from Israel, the Netherlands, Japan, Germany, France and other countries to be stationed in China. We will hold a number of economic and trade cooperation and exchange activities, such as smart sleep, smart medical care, smart travel, smart ocean, intelligent education, and intelligent sports, to build a platform and create conditions for achieving accurate docking between supply and demand and promoting cross-border two-way investment.

This year's China Consumer Electronics Expo coincides with the 20th. For more than 20 years, the Expo has carried the memories of two generations of Qingdao people and witnessed the brilliant process of our home appliance brands such as Haier, Hisense and Aucma from "rising from Qingdao" to "taking off in the world". The Organizing Committee sincerely invites practitioners in consumer electronics, software, industrial Internet and other related fields at home and abroad, as well as friends from the general public to visit Qingdao International Convention and Exhibition Center on May 17-19 to feel industrial change and experience scientific and technological progress. participate in the brand feast!

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