Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Terrence for the clue delivery! CTOnews.com, May 11 (Xinhua) Advertising makes a large part of the Internet available for free, while still allowing creators to get the support of these ads. Google YouTube is now testing the blocking feature in the face of ad blockers.

Earlier this week, a Redditor user noticed for the first time that when trying to use YouTube.com, a pop-up window appeared indicating that ad blockers were not allowed on YouTube. Videos will be banned from streaming unless users then allow YouTube ads or sign up for YouTube Premium, a subscription service that allows users to view YouTube content without ads.

YouTube hasn't solved the ad blocker problem for years, but that seems to have changed. The message added, "Advertising allows YouTube to provide services to billions of users around the world for free."

An YouTube employee has confirmed to the r / YouTube channel review team that this is currently just an "experiment". Google YouTube currently only tests blocking "ad blockers".

The reason behind this is also clear: ad blockers deprive YouTube video of revenue that pays for the content's growing storage and bandwidth needs, but at the same time, user discontent is growing, YouTube has been significantly increasing its advertising load in recent years, and the price of a YouTube Premium subscription of $10 a month (CTOnews.com Note: about 69 yuan) is also a burden for some users.

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