Shulou(Shulou.com)11/24 Report--

From May 8 to 10,2023 World Ultra HD Video Industry Development Conference was held in Guangzhou. As a leading enterprise in ultra-high definition display, Hisense Video has created 8K professional image display solutions by giving full play to its independent R & D advantages in 8K decoding, transmission and display, which were presented at the conference site.

"Technology and scenes will reshape the pattern of ultra-high definition video industry," said Li Wei, president of Hisense Video, in a keynote speech at the high-quality development summit of ultra-high definition video industry. In the past three years, Hisense TV's global shipment share has increased from 7.8% to 12.1%, jumping to the second place in the world. Chinese TV brands have occupied 3 seats in the global TOP5 brands and have achieved global innovation leadership in mainstream display technologies such as LCD and laser. China Display is rewriting the landscape of the global display industry.

As a member of the World Ultra HD Video Industry Alliance, Hisense believes that to promote the development of Ultra HD video industry, on the one hand, it is necessary to upgrade high-end display technology to drive collaborative innovation of industrial chain; on the other hand, to improve user experience, in the final analysis, with "people" as the core, consumers should experience the unparalleled visual experience brought by Ultra HD through innovation of application scenarios.

At the exhibition site, Hisense Video 8K display product matrix was stunning. Hisense independently developed China's first 32-inch 8K technology reference monitor for the first time, 120-inch 8K laser TV LX, 110-inch ULED X series 8K TV UX, China's first independent 8K AI image quality chip, etc. attracted attention.

China's first 8K technology reference monitor debuts, filling the gap in domestic production

Hisense adopts micron LED as backlight source, adopts DBR design, which makes light distribution more uniform; with 8K self-made module and industry-leading Mini LED lamp driver integrated backlight design, Hisense realizes technical breakthrough in two directions of high brightness and high color gamut, thus meeting 8K performance requirements such as signal analysis, display and power drive, filling the blank of domestic 8K monitor.

Hisense 8K Ultra HD professional monitor adopts 8K HDR and WCG algorithms independently developed, supports EOTF curves such as HLG and PQ, and supports BT2020, BT709 and DCI-P3 color gamut. The objective indicators and subjective perceptions have reached the international first-class level, breaking the technical monopoly of foreign countries in the field of professional monitors for many years, and meeting the production and broadcasting requirements of 8K ultra-high definition programs of TV stations.

The world's first 8K laser TV LX, color performance is 2-3 times better than traditional TV

Laser display is the best carrier for 8K display. Laser display to achieve 8K, luminous efficiency will not decrease with the resolution growth, even can be improved, at the same time, laser display in the super size can show 8K ultra-high definition image quality characteristics. As the pioneer of laser TV category, Hisense exhibited the world's first 8K laser TV LX this time. LX has the highest color gamut of 110% BT.2020 in the industry, and the color performance is 2-3 times higher than that of traditional TV, pushing the global laser display into a new era of 8K.

In the field of laser display, Hisense takes the lead in the number of patents in the world. It is the only enterprise that won the first prize of China Quality Technology in the field of laser display technology, and is also the only brand to realize full size coverage of full-color laser TV. In 2022, Hisense laser TV's global market shipment share reached 53.5%, ranking first in the world.

ULED X high-end image quality technology platform, redefining high-end LCD TV image quality standards

"The birth of Hisense ULED X has opened up space for upgrading liquid crystal display technology, which is also of great significance to China's panel industry with an annual output value of more than 580 billion yuan and the complete machine industry with an annual output value of more than 100 billion yuan, helping to promote the transformation and upgrading of China's display industry to high-end manufacturing. "Li Wei said.

Hisense exhibited the flagship new 110-inch ULED X series UX, which has 8K resolution, 5000 + backlight partition, and can achieve stable peak brightness of 2500 nits. With advanced optical systems, extraordinary image processing and display technology, UX improves the brightness, contrast and layering of TV images to the extreme, allowing viewers to get more detailed light control and the best picture quality experience no matter how the viewing environment, content or scene changes. In January this year, Hisense UX won the CES2023 Innovation Award, which is considered to redefine the quality standard of high-end LCD TV.

China's first 8K AI image quality chip, seize image quality "air control"

The development of ultra-high definition industry is inseparable from breakthroughs and innovations in key technologies and core devices. Hisense is one of the few display enterprises in the world with independent research and development of image quality chips. Hisense exhibited its self-developed display control chips, image quality chips and intelligent SoC chips in the ultra-high definition core exhibition area. Among them, the first AI perception image quality chip supporting 8K 120Hz display in the industry helps Chinese TV products form independent advantages in the global image quality competition and further seize the "air supremacy" of image quality.

It is understood that in 2022, the scale of China's ultra-high definition video industry will exceed 3 trillion yuan, and the industrial chain group will continue to expand. The ultra-high definition video industry has become an advantageous industry in China. "Hisense Video will continue to focus on the three user scenarios of home, commercial and vehicle in the future, anchor the six industries of laser display, LCD, LED, ARVR, cloud service and chip, cooperate with industry chain partners to innovate, promote the ultra-high definition industry to continuously realize technological breakthroughs, application innovation and market popularization, and provide top-level multi-scene system display solutions for global users. "Li Wei said.

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